Global Performance Marketing Specialist

About the Position

Join ELSA’s global team to help millions speak clearly with confidence. Remote-friendly, diverse, and growth-driven - shape the future of AI language learning.

Location: India or Vietnam

Department: Growth and Marketing

Report to: Performance Marketing Manager or Senior Manager, App User Acquisition

About Us

ELSA is a global leader in AI-powered English communication training, dedicated to transforming how people learn and speak English with confidence. Founded in 2016 and headquartered in San Francisco, we operate across the U.S., Vietnam, Portugal, Indonesia, Brazil, and Japan.

Powered by proprietary speech-recognition technology and generative AI, ELSA delivers real-time, hyper-personalized feedback to help learners improve pronunciation, fluency, and overall communication effectiveness. With over 50 million learners and 1 billion hours of anonymized speech data, ELSA's depth of language training intelligence is unmatched in the industry.

Our B2B flagship platforms ELSA Enterprise and ELSA Schools empower organizations and educational institutions to elevate communication capabilities and unlock personal and professional opportunities for their people. We design engaging, bite-sized learning experiences that adapt to each learner's goals and context, ensuring measurable improvement and lasting confidence.

Our vision is to become the global standard for real-time English communication training, enabling 1.5 billion language learners worldwide to speak clearly, be understood, and share their stories with the world.

Backed by world-class investors including Google's Gradient Ventures, Monks Hill Ventures, and SOSV, ELSA has been recognized among the top global AI innovators:

• Forbes Top 4 Companies Using AI to Transform the World
• Research Sniper Top 5 Best AI Apps
• ASU+GSV EdTech 150
• CB Insights Top 100 AI Companies

Join us in shaping the future of language learning and empowering millions to unlock opportunity through confident communication.

Responsibilities

• Launch, manage, and optimize campaigns on Meta, Google, and other channels such as TikTok and Apple Search Ads
• Track daily performance against targets (spend, CPA, CAC, ROAS) and act on what you see
• Test audiences, bidding, creatives, and landing pages, and share clear learnings
• Brief designers and creators with data-backed ideas, and report on which creatives work and why
• Keep tracking accurate: check events and attribution in AppsFlyer, Firebase, internal dashboards, and the ad platforms
• Build simple reports and flag issues early
• Research competitors and local channels for your markets
• Use AI tools to speed up reporting, analysis, and creative work

Requirements

• 2+ years of hands-on paid campaign management on Meta and/or Google
• Experience with app or web campaigns. We'll train you on the other
• Comfortable with numbers: you know CPA, CAC, ROAS, and conversion rate, and can explain why they move
• Working knowledge of GA4, and ideally an MMP such as AppsFlyer or Firebase
• Good eye for creative and curious about what makes an ad work
• Clear written and spoken English
• Comfortable working remotely with teammates in India and Vietnam time zones
• Curious, organized, and eager to learn new markets, platforms, and tools

Nice to Have

• TikTok, Apple Search Ads, or programmatic experience
• Subscription app or edtech background
• Experience running campaigns in more than one country

We Offer

• Flexible work setup: Remote-first for Singapore, India, Indonesia, Malaysia; hybrid model for Vietnam.
• Comprehensive employee well-being benefits.
• Free ELSA Premium courses to polish your language skills
• Collaborative, international team culture.
• Opportunity to contribute to a fast-growing, well-funded Silicon Valley startup with global impact.

About the Company

Founded in 2016, ELSA is a global leader in AI-powered English communication training, dedicated to transforming how people learn and speak English with confidence. Headquartered in San Francisco, we operate across the U.S., Vietnam, Portugal, Indonesia, Brazil, and Japan.

With over 50 million learners and 1 billion hours of anonymized speech data, ELSA's depth of language training intelligence is unmatched in the industry. Our B2B flagship platforms ELSA Enterprise and ELSA Schools empower organizations and educational institutions to elevate communication capabilities and unlock personal and professional opportunities for their people.

Backed by world-class investors including Google's Gradient Ventures, Monks Hill Ventures, and SOSV, ELSA has been recognized among the top global AI innovators:

• Forbes Top 4 Companies Using AI to Transform the World
• Research Sniper Top 5 Best AI Apps
• ASU+GSV EdTech 150
• CB Insights Top 100 AI Companies

Join us in shaping the future of language learning and empowering millions to unlock opportunity through confident communication.