Google User Acquisition Manager

About the Position

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 170 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Companies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

We are currently seeking a results-driven Google User Acquisition Manager to lead Google Ads as the main growth channel for our R&D venture.

Responsibilities

• Launch and scale Google Search campaigns from the ground up.
• Own paid marketing - from campaign setup through performance tracking and further iterations.
• Drive down CPA through campaign structure, localized landing pages across GEOs, keyword strategy, etc.
• Fold Google Ads AI tools and other automations into your daily workflow.
• Enable our growth with new formats and channels within Google Ads, including Demand Gen and PMax.
• Leverage the power of AI in your daily work.

Requirements

• 4+ years of hands-on experience with Google Ads.
• A track record of managing Google Search campaigns on large budgets ($100k+ monthly spend).
• Experience launching campaigns and products from 0 to 1, then scaling them.
• Solid working knowledge of Google Ads inventory.
• Hands-on experience with Google Ads AI tools.
• English at B2+ level, with confident, clear communication.

Nice to Have

• Experience with Demand Gen and PMax.
• Google Ads certifications.

We Offer

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: a week-long paid holiday twice a year to rest and recharge.
• Supporting initiatives that help Ukraine. Find out more about our projects here.

About the Company

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 170 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Companies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

Join our team of interesting people who create world-class products, enjoy paragliding, DJing, reading, and continuous self-improvement. Test your own ideas and don't be afraid to make mistakes, because our motto is "fail fast - learn faster." Participate in book clubs, team workshops, and professional communities. Work in an atmosphere of mentorship, mutual support, and empathy, where everyone's opinion is heard.