Graphic Designer

About the Position

We are seeking a skilled Graphic Designer with 3-4 years of experience to join our team in Coimbatore South, India. This role focuses on branding, product package design, merchandise design, and print media design.

Responsibilities

Branding

• Logo Design & Visual Identity
  • Adobe Illustrator: For creating scalable vector logos and brand assets.
  • Typography Skills: Ability to select and pair fonts that align with brand identity.
  • Color Theory: Understanding color psychology and how it influences branding.
  • Brand Guidelines Creation: Experience in creating comprehensive brand books that define logo usage, colors, typography, and voice.
• Presentation Skills
  • Adobe InDesign: For designing polished brand presentations and pitch decks.
  • Sketch/Figma: For creating and presenting brand identity mockups and prototypes.
• Trend Analysis & Competitive Research
  • Design Trend Awareness: Knowledge of contemporary branding trends and cultural influences.
  • Market Research Tools: Ability to analyze competitor brands and market positioning.

Product Package Designing

• 3D Design & Prototyping
  • Adobe Dimension or Cinema 4D: For creating 3D packaging mockups.
  • KeyShot: For realistic rendering of product packaging.
  • CAD Software (e.g., AutoCAD): For precision-based designs, particularly for product shapes and specifications.
• Structural Packaging Design
  • Die-line Creation: Expertise in creating packaging templates, including folds, cuts, and glue tabs using Adobe Illustrator.
  • Material Knowledge: Understanding of different packaging materials (paper, plastic, glass, etc.) and their design implications.
• Print Production Techniques
  • Print Preparation: Knowledge of preparing print-ready files with proper bleeds, trim lines, and CMYK color formats.
  • Sustainable Packaging: Experience with eco-friendly packaging design techniques and materials.
• Compliance Knowledge
  • Regulatory Standards: Familiarity with packaging regulations (labeling, safety, eco-friendly requirements) for various industries.

Merchandise Design

• Product Customization
  • Adobe Photoshop/Illustrator: For creating designs that can be applied to apparel, accessories, and promotional items.
  • Vector Graphics: Proficiency in creating scalable graphics that can be adapted to different merchandise sizes and formats.
  • Print-On-Demand Platforms: Experience with designing for platforms like Printful, Teespring, etc., including template usage and export settings.
• Apparel Design Techniques
  • Garment Template Creation: Using Adobe Illustrator to design for T-shirts, hoodies, hats, etc.
  • Sublimation, Screen Printing, Embroidery: Knowledge of various printing methods and how designs translate into different fabrics and surfaces.
• Prototype Visualization
  • Mockup Software: Use of tools like Placeit for creating realistic merchandise mockups.

Print Media Design

• Layout Design
  • Adobe InDesign: Mastery of page layout and typesetting for brochures, posters, catalogs, and books.
  • Grids and Composition: Advanced skills in using grids and composition rules to create balanced, visually appealing layouts.
  • Adobe Photoshop: For retouching and preparing images for high-resolution print.
• Print Specifications & File Setup
  • Bleeds and Margins: Experience setting up proper bleed, crop marks, and safe margins in print files.
  • Color Management: Knowledge of CMYK, Pantone, and spot color printing systems, and how they affect final print quality.
  • Resolution Settings: Ensuring high DPI (300+) for all print materials.
• Printing Processes
  • Offset and Digital Printing Knowledge: Understanding the differences between printing techniques and how to design for each (e.g., preparing files for lithographic vs. digital printers).
  • Paper Stock & Finishes: Familiarity with different paper types, finishes (matte, gloss, UV, etc.), and how design elements will look post-production.

Requirements

• 3-4 years of experience in graphic design.
• Proficiency in Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Sketch/Figma, and CAD Software.
• Strong understanding of branding, packaging, merchandise, and print media design.
• Ability to work in a fast-paced environment and meet deadlines.

We Offer

• Competitive salary
• Opportunity to work in a dynamic and innovative team
• Professional growth and development opportunities

About the Company

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