Group Supervisor, Data Strategy (SEO and GEO)
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Job description
About the Position
We are seeking a Group Supervisor, Data Strategy (SEO and GEO) to lead a team dedicated to enhancing organic and AI traffic for a biotechnology client. In this role, you will be responsible for implementing both innovative and best practices to increase visibility, citations, and brand authority in AI-generated responses. This role will report to the Vice President of Data Strategy.
Responsibilities
- Lead, mentor, and develop a team of Sr. Strategists and Strategists, providing guidance on career growth, skill development, and performance management.
- Manage team workload distribution, resource allocation, and capacity planning across multiple projects and business units.
- Conduct regular 1:1s, performance reviews, and provide ongoing coaching and feedback to direct reports.
- Foster a collaborative, innovative team culture that encourages professional growth and knowledge sharing.
- Identify skill gaps and training needs; develop and deliver training programs on SEO/GEO best practices and emerging technologies.
- Ensure that SEO/GEO techniques and strategies are well implemented, consistent across all projects, and scalable across multiple business units.
- Translate complex SEO/GEO strategies and data into actionable insights that ladder up to business goals for both team and client stakeholders.
- Serve as senior point of contact for client relationships, presenting strategic recommendations and insights to senior client stakeholders.
- Guide team in researching and implementing GEO strategies based on data, customer insights, and competitive analysis to improve brand visibility and citation rate in AI-generated responses.
- Oversee monitoring and tracking of brand citations and mentions in generative AI responses; identify patterns and opportunities for increased AI visibility.
- Direct ongoing testing of content performance across multiple AI platforms using varied prompts and queries; analyze AI-generated response patterns and LLM (Large Language Model) behaviors to identify optimization opportunities.
- Partner with content teams and guide your team in optimizing existing and new content for both traditional search engines and AI-driven answer engines.
- Serve as the subject matter expert on GEO initiatives, emerging AI search trends, and industry developments; evangelize best practices across the organization and to client stakeholders.
- Stay ahead of industry trends and innovations in SEO, GEO, and AI-driven search technologies.
- Drive adoption of new tools, methodologies, and best practices within the team.
Requirements
- 7+ years of SEO experience with at least 3+ years in a people management or team leadership role.
- 3+ years of experience working in the pharmaceutical, biotech, or life sciences industry is preferred.
- Expert knowledge of innovative and current SEO best practices.
- Deep knowledge of GEO strategies, AI-driven search platforms (ChatGPT, Google AI Overviews, Bing Chat, Gemini, Perplexity, Claude), and understanding of LLM behavior and response patterns.
- Experience with structured data implementation, entity optimization, and schema markup for AI comprehension.
- Strong knowledge of SEO reporting and relevant tools (Conductor, Screaming Frog, MOZ, SEMrush, etc.) and web analytics tools (Adobe Analytics, Google Search Console, Google Analytics, etc.).
- Proven ability to develop and deliver training programs on emerging search technologies and evangelize best practices.
- Familiarity with GEO-specific monitoring and analysis tools (SEMRush, Ahrefs, AirOps, Profound, etc.) and AI prompt testing methodologies.
- Demonstrated experience managing, mentoring, and developing high-performing teams.
- Strong leadership skills with ability to inspire and motivate team members.
- BA/BS in Marketing, Business, or related fields.
- Excellent written and oral communication skills with ability to present to senior-level stakeholders.
- Strong project management, prioritization, and time management skills.
- Collaborative, proactive, and solutions-oriented leadership style.
- Experience managing client relationships and team interfaces in remote/hybrid environments.
- Initiative to respectfully drive change in quickly evolving space.
- Strategic mindset with focus on analytics and ROI.
We Offer
- Remote work options
- Competitive salary
- Professional development budget
About the Company
[Company description if present]
© Speed & Function. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
— In business since 2006— 300+ products successfully taken to market— 75+ extra-mile-going employees— 500k+ hours worked— 5+ locations in the US and in Europe— 40% women staff— Software development so collaborative, it’s virtually built in-house.— We’re not contractors, we’re collaborators. A steadfast extension of your team, grounded in developmental processes and rock-solid engineering, ready to tackle the most complex of technical challenges— We help take product ideas to market through best practices in UX and engineering, led by product strategy and management.— Delivering a full range of refinement, from prototype to MVP to enterprise-grade applications, having released over 300 products in over 15 years.— We bring software and collaboration best practices enjoyed by large organizations to the open market at below-enterprise rates. Speed & Function has built and operated several SaaS platforms.— Our advanced expertise is in UI engineering/front-end: we build high-performance, secure and accessible interfaces that are easy to use across all mainstream devices.“Speed” in our name stands for performance.— Risk management is an integral component of each product we work on, which helps us deliver significantly above average success rates to our clients.— Our flexible, transparent, and proactive approach to communication, sets us apart from others in our field. Over the past 14 years, we’ve continued to refine and master this practice, earning us our reputation as one of the strongest software engineering shops in the Philadelphia area.— Our mission is to finalize a unique collaboration framework that’s relevant to 21st-century challenges and allows delivering both state-of-the-art technology solutions and amazing collaboration experience.— We run the gamut in geography, lifestyle, and interest, but we’re united by a common set of values and goals: do exceptional work, build the best products in our clients’ businesses, experiment, pay attention to the details, treat people right, tell the truth, have a positive impact on the world around us and keep learning.— We look for individuals who dream big, work hard and above all stay humble.— Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!— We are striving to become a Teal or DDO (deliberately developmental) organization.