Growth Campaign Manager

About the Position

Join Binance as a Growth Campaign Manager to lead digital marketing campaigns for user acquisition and retention in Latin America. This is a remote work opportunity.

Responsibilities

• Plan, execute, and optimize marketing campaigns for user acquisition, retention, and referral programs aligned with regional business objectives.
• Develop and manage lifecycle marketing campaigns to maximize user activation, retention, and lifetime value.
• Implement strategies based on segmentation, personalization, and automated user journeys.
• Analyze campaign data and user behavior to make data-driven decisions and improve campaign performance.
• Conduct A/B testing and other optimization methodologies to enhance campaign effectiveness.
• Collaborate with product, content, and operations teams to ensure campaign alignment and success.
• Report KPIs and campaign results, proposing continuous improvements.
• Stay updated on digital marketing trends, growth hacking techniques, and the crypto ecosystem.

Requirements

• Minimum 3 years of experience in digital marketing, growth, or campaign management roles.
• Analytical and data-driven mindset with experience in user behavior analysis and retention strategies.
• Proven experience executing lifecycle and acquisition campaigns.
• Knowledge of segmentation, automation, A/B testing, and funnel optimization.
• Ability to work independently and collaboratively with a strong results orientation.
• Fluency in English.
• Genuine interest in cryptocurrencies, blockchain, and fintech.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.