Growth Lead

About the Position

Growth Lead

All Careers

Brand: VML

Capability: Growth

Location: Luxembourg, Luxembourg

Requisition ID: 16124

About the Position

We are seeking a dynamic and experienced Growth Lead for the UK reporting to the Head of Commerce Capability Growth, EMEA. This role is hyper-targeted on driving growth on Marketplaces & wider commerce both with existing and net new clients. This dynamic lead will be at the forefront of driving sales revenue for VML, building broader client engagements, and will advance the adoption of connected commerce capabilities in the UK. Given the matrix style of Commerce, this role will operate and act as a bridge between client, commercial & creative when developing our Marketplace & wider commerce capability. This role will be pivotal in shaping and delivering the vision for connected brands through VML, with a focus on capability building, collaboration, and market enablement to achieve transformative growth.

Responsibilities

• Strategic Growth Planning and Execution – Existing clients:

  • Own the strategy and execution for organic growth opportunities across the UK, driving 10% year-on-year (YoY) growth with our top 12 clients through enhanced capabilities and market enablement.
  • Lead the deployment of our marketplace offer in the UK.
  • Support the acceleration of EMEA, and build into the community of practice.
  • Achieve an additional 10% YoY growth across EMEA by supporting clients on pitches and expanding capabilities.

• Strategic Growth Planning and Execution – Net New:

  • Develop & own the strategy and execution for net new growth opportunities across the UK – coordinate with the EMEA growth lead to maximize potential.
  • Identify, who, how, when, and where to target new client opportunities.
  • Drive, push, and unlock our outreach to secure new leads and manage through to conversion.
  • Secure +20% revenue growth for the EMEA marketplace engine in the market through net new opportunities.

• Maximise the marketplace engine:

  • Streamline the marketplace offering, supporting the Head of commerce to identify new capability opportunities and in refining the sellable service wheel to deploy and scale across markets.
  • Generate $2m in additional marketplace revenue in 2025 across content, retail media, retail readiness, consulting, and dashboarding.
  • Support on pitches and growth – both inside and outside WPP / VML.

• Community of Practice Development:

  • Support in the rollout and material for best-in-class, consistent practice across EMEA by the end of 2025.
  • Support in building a thriving community of practice across the region, hosting monthly and quarterly forums for collaboration and knowledge sharing.

• Client and Market Leadership:

  • Act as a growth leader for Commerce in the UK, working cross-functionally across BUs to drive strategic engagements with organic clients while leading expansion into new client opportunities.
  • Focus on creating connected commerce solutions that align with client needs, competitive trends, and emerging market opportunities.
  • Provide thought leadership on commerce in the form of POVs and panel/speaking events.

Requirements

• Bachelor’s degree in Marketing, Business.
• A minimum of 7 years of experience in commerce, marketing, or capability growth roles, ideally within an agency or consulting environment.
• Proven track record in achieving YoY growth through client engagement and capability building.
• Deep understanding of digital commerce, marketplace dynamics, and marketing trends.
• Exceptional strategic thinking and execution skills with a client-centric approach.
• Strong leadership and collaboration skills, with experience managing cross-functional teams and initiatives.
• Excellent communication and presentation abilities, with a knack for crafting compelling growth narratives.
• Proficiency in CRM systems, market research tools, and data-driven decision-making.

Nice to Have

• Knowledge of French or German is a plus.

We Offer

• VML Champions: We believe we are what we do, not just what we say. Our behaviors show how to bring the VML culture to life through the actions we take every day.
• Connected across markets: A geographically distributed team – we aren’t all based in the same office but we make time to connect both virtually and in-person on a regular basis.
• Constantly Evolving: We are open to new ideas and ways of working and constantly pushing to evolve our processes and improve.
• Winning Together: We are constantly focused on our regional objectives, measuring and celebrating our success as a team.

About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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