Tech Stack
Job Description, Responsibilities & Requirements
About the Position
Growth Marketing Associate, Paid Social
- Location: Boston, Massachusetts, United States
- Employment Type: FULL_TIME
- Posted Date: 2026-06-05
About DraftKings
At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Growth Marketing Associate, Paid Social, you’ll help drive customer acquisition, engagement, and retention through high-impact paid social campaigns across DraftKings’ applications. You’ll work at the intersection of media strategy, creative execution, and performance optimization, bringing campaigns to life that reach millions of sports and gaming fans. As part of the Growth Marketing Team, you’ll collaborate across Marketing, Creative, Analytics, Product, and external partners to deliver measurable business results while helping shape the future of our paid social programs. In a fast-paced environment where data drives decision-making, you’ll have the opportunity to test new ideas, uncover insights, and make an immediate impact on growth.
Responsibilities
- Develop and execute media buying and paid social media strategies across digital platforms to support customer acquisition and retention goals.
- Launch, manage, and optimize paid social campaigns, leveraging audience targeting, bidding strategies, creative testing, and budget allocation to maximize performance.
- Identify and execute A/B tests across creative, messaging, audience segmentation, and campaign structure to uncover insights and improve results.
- Partner with Creative, Brand, and Integrated Marketing teams to develop innovative ad concepts and deliver engaging campaigns.
- Analyze campaign performance and communicate actionable insights, recommendations, and results to cross-functional stakeholders.
- Collaborate closely with the Marketing Analytics Team to evaluate performance trends, measure incremental impact, and inform future campaign strategies.
- Manage the creative workflow and asset delivery process for key acquisition and retention initiatives across paid social channels.
- Build and maintain strong relationships with external agencies, platform representatives, and advertising partners to stay informed on emerging opportunities and best practices.
Requirements
- A Bachelor’s Degree in Marketing, Business, Communications, or a related field.
- At least 1 year of experience in digital marketing, performance marketing, media buying, paid social advertising, or a related field.
- Experience managing or supporting campaigns within paid social advertising platforms.
- Knowledge of digital media optimization principles, including A/B testing, audience targeting, campaign measurement, and bidding strategies.
- A data-driven mindset with the ability to analyze campaign performance and translate findings into actionable recommendations.
- Strong organizational skills and attention to detail, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Strong communication and collaboration skills, with the ability to work effectively across cross-functional teams and external partners.
- A passion for sports and gaming is a plus.
We Offer
- Base Salary: USD 58,400.00 - 73,000.00 per year
- Bonus: Included
- Equity: Included
- Benefits: Comprehensive health benefits, wellbeing program, parental leave, family planning support, flexible PTO, pet insurance, gym reimbursement, financial planning, commuter benefits, and tuition reimbursement.
About the Company
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
DraftKings is proud to be an equal-opportunity employer. We do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.
Ready to Own What's Next?
We know finding a new job can be intimidating. Don't let imposter syndrome stop you from applying! Even if you don't think you tick off every box in this job description, we'd still love for you to apply or join our Talent Community.