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Growth Marketing Lead / Head

Mate academy·Salary not specified

Primary stack

A/B TestingMeta Ads

Nice to have's

Google AdsTikTokAppLovin

Job description

Description language:

About the Position

We're Rist Labs - a cofounding studio building ethical, AI-powered B2C products that matter. We partner with sharp founders and top talent to launch ventures that move fast, scale globally, and make a real impact.

We're looking for a Growth Marketing Lead / Head to join Kodree 🚀

It's a subscription-based b2c platform for mastering IT skills (web + mobile app). We target English-speaking markets: 60% of our users are from Tier 1 countries. The unit economics work, the team is in place - and the next unlock is the person who can bring acquisition, creatives, and product marketing together into one coherent growth system.

Responsibilities

  • Own the marketing function end-to-end: initially taking a hands-on approach to align acquisition, creatives, and funnels into one system that actually moves the needle
  • Consistently find and develop new growth points
  • Audit funnels, research the market, build a hypothesis-driven action plan and execute it across UAM, creative, and PMM
  • Own budget allocation, scaling roadmap, and identification of new channels, audiences, and markets
  • Build growth strategy together with the CEO - set goals, prioritize, and drive execution
  • Sync creative, UAM, and product marketing into one coherent system: shared context, consistent messaging, aligned metrics
  • Lead the team

Requirements

  • Proven track record in scaling new B2C subscription-based products targeting Tier 1 markets or funnels from 0 to 1
  • 6+ months of leadership experience in marketing or growth
  • Solid Meta Ads experience: acquisition structure, creative strategy, funnel mechanics
  • Horizontal overview across UAM, creative, and product marketing - you see the full picture, not just one lane
  • Strong analytical skills with campaign measurement, data analysis, and A/B testing expertise
  • Experience with at least one analytical tool: Amplitude, Mixpanel, Looker, Tableau, or similar
  • Builder mindset; comfortable scaling from scratch
  • B2+ English

Nice to Have

  • Google Ads, TikTok, or AppLovin experience

First 30 Days Scope

You go deep into funnels, audience, creatives, and competitors - find what's broken, spot the opportunities, form hypotheses and start executing. By day 30, you have a plan and it's already in motion.

What This Role Gives You

  • Full ownership from day one - you set the direction, you own the outcome
  • Formed team ready to execute - no hiring, just scaling
  • Clear growth path: Head of Growth → Head of Marketing → CMO

Your Manager

You'll report directly to Oleksandr Bartosiuk, CEO & Founder of Kodree. Oleksandr scaled product at Mate academy before founding Kodree - the first product out of Rist Labs, which secured $10M in financing to expand globally.

We Offer

  • Office/hybrid/remote work format
  • Freedom to build. No micromanagement. No politics. No fluff
  • Top-tier team. You’ll work with proven operators, product thinkers, and creatives
  • Not one path. Yours. We support all kinds of growth: leadership, depth, and breadth, allowing you to choose how far and where to go
  • Paid vacation + sick leave

Perks

  • We benchmark salaries globally. We want you to feel valued, and paid like it
  • English courses
  • Apple gear, because we don’t believe in slow laptops or slow ambition
  • Company-paid lunches (because hungry brains don’t build great stuff)

Recruitment Process

  • Interview with recruiter (Google Meet) - 60 min
  • Technical interview - 1,5 hours
  • Culture-fit interview - 1.5 hours
  • Reference check
  • Offer

No test assignment

Locations

  • City: Kyiv
  • Country: Ukraine
  • Remote: Yes

Contact

Diana Syrotkina

Talent Acquisition Specialist – People Operations

Rist Labs

© Mate academy. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.

🖐 **Hello world!**We are Mate аcademy, a product EdTech startup driven to enable anyone, anywhere, to build a successful career through learning.We are challenging educational processes in Ukraine and worldwide, breaking the stereotype that switching to an IT profession and achieving success from scratch is nearly impossible.🏆 Our product is a technological, gamified, AI-friendly LMS platform where students learn IT specialties. Register and give it a try!Mate’s uniqueness lies in free education leading to employment (Income Share Agreement Model). Students pay 12% of their salary for 3 years, only after getting a job. That’s why our educational program prepares students to meet the needs and requirements of the job market. 80% of those who complete our training land jobs in IT.Currently, Mate’s graduates constitute 1.5% of IT specialists in Ukraine.🥇 Achievements:— Employed over 5500+ students.— Successfully launched our business in Poland and Brazil and have plans to expand to other countries.— Recognized as a “Rising Star” in Europe by Atomico, Google for Startups, andDealroom.co.— Received a monetary reward from Google in December 2022.— Growing at a rate of2.5-3times annually.🤹 ♀️ Our team consists of 150+ mates and continues to grow.We seek exciting challenges and work by the principle of getting things done. We are driven by changing people’s lives, and helping them acquire new professions. We draw inspiration from each other, as everyone does everything possible (and a little more) to achieve the goal. In such an environment, we become better every day. Hiring A-players is our focus.🎸 Our culture: “no bullshit” based on 3 values:— Full responsibility,— Be humble,— Be hungry.A culture of feedback, the right to make mistakes, transparent communication, and processes are important to us. We avoid micromanagement and instead prioritize trust and awareness of owning one’s goals.In this article, you can find more details.⭐ Founders of Mate аcademy — Anna Apostol, Roman Apostol, and Max Lysak.Roman Apostol was a team lead at Google and co-founder of the startup Preply.Anna Apostol is listed among Forbes’ 25 Women in IT, and Max Lysak is a co-founder of the Lviv business incubator Startup Depot and the Lviv IT Arena conference.

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