Growth Marketing Manager

About the Position

Akurateco is a global SaaS platform that turns complex payment processing into a seamless, fully brandable experience for our clients. As we rapidly expand across Europe, Africa, and LATAM, we’re looking for bold professionals to join our journey. We provide the rock-solid technology; you provide the drive to take it to the next frontier.

We are looking for a hands-on, commercially-minded Growth Marketing Manager to own the full acquisition funnel - from paid media strategy and execution to lead nurturing, CRM hygiene, and pipeline reporting. You will work directly with the CMO, content, PR, and SDR teams to build a scalable, repeatable engine that converts target accounts into qualified opportunities.

Responsibilities

Paid Media Execution

• Plan, launch, and optimize campaigns across LinkedIn Ads, Google Ads, Meta, and TikTok
• Own targeting strategy for ICP segments: PSPs, banks, fintech startups, enterprise merchants
• Manage ad budgets with a focus on pipeline efficiency, not just CPL
• Write and iterate on ad copy briefs in collaboration with the content team and designer

Lead Generation & Nurturing

• Design and manage lead capture flows: gated content, demo requests, webinar registrations, contact forms
• Build and maintain HubSpot workflows for lead scoring, segmentation, and lifecycle stage transitions
• Own email nurture sequences for MQL-to-SQL conversion in close partnership with the SDR team
• Ensure data quality: country, business category, source attribution - across all inbound leads

Analytics & Reporting

• Maintain GA4, GSC, and Google Ads dashboards; integrate with HubSpot for closed-loop attribution
• Surface actionable insights - not just numbers - with recommended next steps

Cross-Functional Collaboration

• Brief the content team on assets needed for campaigns (landing pages, case studies, comparison pages)
• Align with the PR manager on earned media syndication opportunities that support paid amplification

Requirements

Must-Have Experience

• 2-3 years in B2B demand generation, growth marketing, or performance marketing
• Proven track record running LinkedIn Ads in a B2B SaaS or fintech context - this is non-negotiable
• Hands-on experience with Google Ads (Search, Display, YouTube) and Meta Ads
• Working proficiency in HubSpot: workflows, lists, forms, deal pipeline, and basic reporting
• Solid GA4 and GSC knowledge; comfortable setting up conversion tracking and interpreting attribution data
• Experience generating pipeline for products with 3–12 month sales cycles

Strong Advantages

• Experience marketing to PSPs, banks, payment processors, or fintech platforms
• HubSpot certification or advanced HubSpot Marketing Hub experience
• TikTok Ads experience for B2B audience building or retargeting
• Familiarity with ABM methodologies and tools (e.g., LinkedIn Matched Audiences, intent data)

Who You Are

• You think in pipelines, not campaigns - every tactic connects back to revenue impact
• You’re data-literate but not data-paralyzed; you can make a call with 70% confidence
• You can write a sharp brief and give structured creative feedback
• You’re comfortable operating in a lean team where you own execution, not just strategy
• You ask ‘so what?’ about every metric - and you have an answer

We Offer

• Fully remote work format with a flexible schedule
• An engaging, large-scale project in the online payments sector
• Competitive financial compensation
• 20 working days of vacation and 10 paid sick leave

Tools & Stack

CRM & Marketing Automation

• HubSpot (Marketing Hub + CRM) - required

Paid Social

• LinkedIn Campaign Manager, Meta Ads Manager, TikTok Ads Manager

Search & Performance

• Google Ads, Google Analytics 4 (GA4), Google Search Console

Analytics & Attribution

• GA4, HubSpot attribution reports, UTM hygiene

Collaboration

• Slack, Jira