About the Position

Growth Marketing Manager

New York, NY / San Francisco, CA

Marketing / Full Time / Hybrid

About Us

Canary Technologies is revolutionizing the hospitality industry with our modern software powered by an AI platform tailored for hotels. Trusted by over 20,000 hoteliers in 100+ countries, Canary empowers hoteliers to work smarter and delight their guests. Major hotel brands such as Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western rely on Canary to deliver exceptional results.

Canary was recognized as a 2024 Deloitte Technology Fast 500™ company, a Most Innovative Company by Fast Company, and a HotelTechReport Best Place to Work. We are backed by top Silicon Valley investors including Y Combinator, F-Prime, Brighton Park Capital, and Insight Partners.

Join us in shaping the future of hospitality!

Responsibilities

Campaign Strategy & Execution

Develop and implement integrated marketing strategies across multiple platforms.
Manage and optimize end-to-end campaign execution, from planning to analysis.
Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery.

Email Marketing

Design and execute targeted email marketing campaigns across brands and segments to drive top-of-funnel demand.
Develop personalized email content and strategies tailored by persona and account type.
Analyze email campaign metrics and leverage insights to improve open rates, click-through rates, and conversions.

Digital Marketing

Create and manage various digital marketing channels, including Google, YouTube, social media, trade publications, industry marketplaces, Reddit, and more.
Utilize AI to maximize ad delivery, targeting, and reporting.
Integrate digital campaigns with other channels to ensure a consistent message and experience for prospective customers.

Event Marketing & Sales Collaboration

Lead the pre, post, and in-event communications strategy for industry events, trade shows, and virtual events.
Collaborate with the brand team and event leads to maximize event visibility and engagement.
Analyze event performance and work closely with sales to maximize lead capture and pipeline from event activities.

Data Analysis & Reporting

Utilize data-driven insights to guide marketing strategies and decisions.
Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities.
Provide regular reports and recommendations to senior management based on campaign performance and market trends.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a relevant field.
4+ years of B2B marketing experience within growth marketing, demand generation, performance marketing, or a related role with a proven track record of managing successful multi-channel campaigns. B2B SaaS and start-up experience is a plus. Experience in the hospitality or hotel tech industry is a plus.
Strong ability to write copy and use AI to scale out more personalized messaging.
Proven ability to measure campaign performance, derive insights, and take action based on data.
Project management skills with the ability to handle multiple campaigns simultaneously across multiple channels, including events.
Strong background integrating marketing campaigns with a sales/SDR channel to create a unified outreach plan that maximizes pipeline.
Experience managing event campaigns.
Familiarity with leveraging marketing tools (Salesforce, Marketo, Salesloft), digital advertising platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads), and managing media purchases with third-party publications.
Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams including brand, product marketing, design, content, and sales.

Compensation

Target cash compensation ranges from $140,000 - $156,000, including a fixed annual salary and a performance-based bonus paid monthly. This role also includes a stock option grant, subject to board approval. Actual compensation will be commensurate with the candidate's skill level, experience, and specific work location.

We Offer

Canary Days: As a company, we want to ensure that the team has time to recharge. Each month, we provide company-wide days off to ensure there is at least one extended weekend or day off.
Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals.
Professional Development Chats: We provide a budget to help drive cross-functional professional development conversations across the organization.
Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco, or Dallas when they choose, and are provided a travel stipend for doing so. Spend time working with the team in their office, and use the rest of your time exploring a new city!
Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.

About the Company

Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate, and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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Growth Marketing Manager

Job Description, Responsibilities & Requirements