Growth Marketing Manager

About the Position

Own B2B marketing end-to-end and turn ad-hoc activity into a systemic growth engine that measurably grows new clients. You'll set strategy, lead the lead-gen team, and report ROI straight to the Founder - full autonomy, zero corporate bureaucracy.

Insoftex is an established software development company entering a new scaling phase - and we’re looking for a marketing leader to build the engine that powers it. Today, marketing runs on ad-hoc tasks. Your job is to replace that with a coherent growth strategy that directly, measurably grows the number of new clients.

This is a build-and-own role. You’ll redesign how marketing works here, establish a steady pipeline of high-quality opportunities, and take full ownership from positioning through execution and team management. You report to the Founder, define strategy with real autonomy, and lead the existing lead-generation team as it grows.

Responsibilities

• Develop and execute a comprehensive B2B marketing strategy focused on sustainable customer acquisition
• Lead the lead-generation team and lift funnel conversion rates
• Own the full arc - market analysis, positioning, execution, and team management
• Build robust analytics that measure marketing ROI, and report data-driven results to leadership
• Hire, manage, and integrate the specialists needed to hit growth targets

Requirements

• 4+ years in B2B IT marketing with a clear focus on customer acquisition and lead generation
• Proven track record rebuilding or scaling a marketing function from the ground up
• Entrepreneurial mindset - you operate autonomously and own strategic results, not just tasks
• Deep, hands-on command of modern B2B marketing - ABM, SEO, and PPC
• Fluent use of AI tools to optimize workflows and scale output
• Comfort building analytics and reporting that tie marketing spend to pipeline and ROI
• Upper-Intermediate to Advanced English

Nice to Have

• Experience marketing software development or IT services to founders, CTOs, and technical buyers
• Background hiring and managing a small marketing or lead-gen team
• Familiarity with GEO/AEO - positioning content to be found and cited by AI answer engines

We Offer

• Full autonomy in decision-making - you define the strategy and own the outcome
• Direct partnership with the Founder - quick decisions, real support for your ideas, zero bureaucracy
• Direct, visible impact on business growth and how the brand evolves
• Flexible working hours, fully remote
• Competitive, negotiable compensation based on your expertise
• A team that values quality and innovation over busywork

About the Company

Insoftex is an established software development company entering a new scaling phase. We are headquartered in Tallinn, Estonia, and Austin, Texas, and we are looking for a marketing leader to build the engine that powers our growth. Our team values quality and innovation over busywork, and we offer a flexible, fully remote work environment.

Application

Apply for this role here. We'll be in touch within a few business days.

If you don't see the right role, send your background to [email protected] and we'll keep it on file.