Growth Marketing Manager (F/M/NB)

• Contract: Permanent
• Work location: On-site, Saint Mandé, France

About the Position

Ubisoft, a global leader in video games, is seeking a passionate Growth Marketing Manager to join our team in Saint Mandé, France. If you are driven by innovation and want to push the boundaries of entertainment, we invite you to embark on this adventure with us and help us create the unknown!

Responsibilities

Growth Strategy & Optimization

• Define and drive growth marketing strategies in alignment with business and marketing priorities to identify key growth levers and guide acquisition, reactivation, and monetization strategies.
• Define and manage measurement methodologies and forecast a testing roadmap to improve understanding of marketing campaign incrementality and recommend optimizations to relevant teams.
• Identify opportunities for improving performance marketing campaigns by analyzing player behaviors and audience insights to provide actionable recommendations to Brand and Media teams.
• Recommend optimizations related to marketing audiences, creative assets, marketing messages, market and budget prioritization to continuously improve campaign performance and conversion throughout the marketing funnel.
• Collaborate closely with the Senior Brand Manager Acquisition, Brand Managers Monetization, and Associate Directors Brand to align growth priorities with marketing strategies and ensure proper integration of recommendations into campaigns.
• Identify opportunities from competitive benchmarks, marketing trends, platform innovations, and growth best practices to continuously enrich Rainbow Six Siege's marketing strategies.

Measurement & Audience Intelligence

• Serve as the primary contact between Brand Marketing and Analytics teams to ensure a common understanding of business issues, marketing hypotheses, and measurement needs.
• Define measurement needs, analysis methodologies, and marketing performance frameworks, then collaborate with specialized teams to develop reports, dashboards, target setting, hot reports, and post-mortems tailored to the business and marketing issues of Rainbow Six Siege.
• Collaborate closely with cross-functional analysis teams to align methodologies, analyses, and conclusions with marketing and business issues, provide specific Rainbow Six Siege product context, and ensure a relevant and actionable interpretation of results.
• Translate analyses, audience insights, and marketing performance into clear and actionable recommendations to support decision-making by the Brand Managers on the team.
• Develop a deep understanding of audiences, player behaviors, and lifecycle dynamics to identify growth opportunities and continuously improve marketing performance.

Cross-Functional Collaboration

• Collaborate closely with Media teams to align business priorities, measurement needs, and performance objectives, connect marketing and business KPIs, and support decision-making related to marketing campaigns.
• Collaborate closely with CRM teams to support testing strategies, provide marketing and product expertise on lifecycle initiatives, and identify opportunities for optimizing performance and reactivation.
• Collaborate closely with Audience, CRM, GSI, Marketing Analytics, and Product teams to ensure consistency in analyses, alignment of priorities, and sharing of insights useful for Rainbow Six Siege's marketing issues.
• Structure and synthesize insights from Analytics, CRM, Media, Audience, and Product teams to transform scattered signals into clear and actionable marketing recommendations for Rainbow Six Siege.

Team Collaboration & Expertise

• Collaborate closely with Brand Marketing teams to strengthen the culture of testing, continuous optimization, and performance-oriented decision-making within the team.
• Demonstrate strong marketing, audience, and business expertise, as well as an excellent understanding of the Rainbow Six Siege product and ecosystem to transform complex signals into concrete and actionable marketing recommendations.

Requirements

• Prior experience in growth marketing, marketing strategy, or performance marketing, with a demonstrated ability to define and drive data-driven growth strategies covering acquisition, reactivation, and monetization.
• Expertise in marketing measurement and analytics, including experience in designing performance frameworks, interpreting campaign effectiveness, and evaluating incrementality through structured test & learn methodologies.
• Proven experience in developing and executing experimentation roadmaps (A/B tests, audience tests, creative tests), with the ability to translate results into concrete and actionable optimization recommendations.
• Strong analytical skills with the ability to synthesize complex data sets, audience insights, and marketing performance into clear and actionable recommendations to support strategic decision-making.
• Experience with digital analytics tools (Google Analytics, Adobe Analytics, etc.) and proficiency in collaborating with data teams to define KPIs, reporting frameworks, dashboards, and post-campaign analyses.
• Excellent cross-functional collaboration skills, with the ability to align stakeholders (Brand, Media, CRM, Analytics, Product) and make the strategic link between business and data teams.
• Good understanding of the player lifecycle, audience segmentation, and behavioral insights, with the ability to identify growth opportunities and improve conversion at each stage of the marketing funnel.
• Ability to combine strategic thinking and operational execution, with a strong sense of responsibility and ownership over business results.
• Experience in collaborating with external partners and service providers, including driving their performance and identifying new growth opportunities.
• Strong interest in gaming, with a good understanding of player behaviors and live game ecosystems; experience with competitive multiplayer games is a plus.

We Offer

Ubisoft Benefits

💰 Participation, company savings plan. Plus: 25 days of paid leave, 12 paid holidays, 50% of the transportation pass covered, meal vouchers, good health insurance, and many other Ubisoft benefits.

👶 20 weeks of maternity leave, 7 weeks of paternity/co-parental leave

📍 Our offices are in Saint Mandé (line 1, Saint Mandé stop), gym on-site.

Recruitment Process

[30 minutes]: Phone interview with a Recruiter

[60 minutes]: Interview with the Hiring Manager

[30 minutes]: Interview with the VP Marketing & Esports R6

About Ubisoft

As an employer, Ubisoft offers equal employment opportunities to all without discrimination based on gender, ethnicity, religion, sexual orientation, social status, disability, or age. Ubisoft is committed to developing an inclusive work environment that reflects the diversity of its gaming community in its teams.