Growth Marketing Manager

About LearnWise

LearnWise AI is an AI-first scale-up building virtual assistants, instructor efficiency tools, and student engagement solutions for universities and colleges. We're a small team moving fast: the best idea wins no matter who says it, and every hire owns real scope from day one.

About the Position

We’re looking for a Growth Marketing Manager to own top-of-funnel demand generation at LearnWise. It’s a dynamic role in a fastly evolving market at a hyper-growing scale-up. You’ll be responsible for getting the right higher education decision-makers to find us, engage with us, and convert into qualified pipeline. That means running paid acquisition, building our visibility in search and AI answer engines, growing our presence on third-party platforms, and running the experiments that turn website traffic into leads and booked meetings. Our primary market is the US, and we serve institutions globally. You’ll work hands-on in HubSpot, Webflow, PostHog, and our ad platforms, and you’ll partner closely with our CRO and sales leadership to ensure a seamless funnel.

Responsibilities

• Demand Generation:

  • Plan, launch, and optimize LinkedIn Ads, Google Ads, and other ad campaigns.
  • Plan and run multi-channel campaigns around our quarterly themes, launches, reports, and webinars.
  • Own lifecycle nurture and re-engagement programs in HubSpot.

• Website Conversion, Operations, and Reporting:

  • Own website conversion in Webflow (landing pages, forms, demo flows).
  • Maintain and optimize HubSpot workflows, lead scoring, and routing.
  • Own funnel and channel reporting across HubSpot, PostHog, GA4, and ad platforms.

• Organic Visibility and Third-Party Presence:

  • Own SEO and AI search visibility.
  • Grow our presence on LMS marketplaces, review sites, and higher ed directories.
  • Create co-marketing opportunities with LMS and technology partners, resellers, and associations.

• Sales Outreach Enablement:

  • Equip Sales with targeted account and contact lists.
  • Provide campaign assets and outreach best practices.
  • Analyze outreach results with Sales and turn findings into better targeting and recommendations.

Requirements

• 3 to 6 years of experience in B2B growth marketing, demand generation, or performance marketing, ideally in SaaS.
• A proven track record of generating qualified pipeline and booked meetings from paid and organic channels.
• Hands-on experience running and optimizing LinkedIn Ads and Google Ads campaigns.
• Solid SEO/GEO knowledge and a working understanding of how AI answer engines surface and cite brands.
• Strong HubSpot skills (workflows, lead scoring, reporting); experience with Webflow and an analytics tool such as PostHog.
• An experiment-driven mindset: you form hypotheses, test quickly, and make decisions based on data.
• An AI-first way of working: you use AI and automation daily across research, content, analysis, and campaign execution, and you can show how they’ve made your work faster and better.
• Excellent written English and strong communication skills.
• Based in the Netherlands and able to work from our Amsterdam office minimum 1 day a week.
• Self-driven and comfortable with ownership: you build, launch, and iterate without waiting for permission.

Nice to Have

• Experience in edtech, ideally within the higher education sector.
• Experience managing marketplace listings or partner co-marketing programs.
• BDR management and sales outreach experience.
• Additional languages such as Dutch, German, or French.

We Offer

• Base salary: EUR 50,000 – 60,000
• Location: Netherlands, Spain · Hybrid
• Contract: Full-time
• Department: Marketing

About the Company

LearnWise is an equal opportunity employer. We hire on evidence of what you can do, and we welcome applications regardless of age, disability, ethnicity, gender identity, religion, sexual orientation, or family status. If you need an adjustment at any point in the process, tell us in your application or email [email protected]. It stays between you and the talent team.

Posted: 16 October 2026