Growth Marketing Specialist, Influencer Partnerships

About the Position

Growth Marketing Specialist, Influencer Partnerships

At DraftKings, we are leveraging AI to shape the future of our industry. As a Growth Marketing Specialist, Influencer Partnerships, you will play a pivotal role in driving strategic growth across our creator marketing initiatives, with a focus on our iGaming and Lottery businesses. You will shape and execute full-funnel campaigns that connect creators with audiences in authentic ways while driving awareness, engagement, and customer acquisition.

Responsibilities

• Lead the strategy and execution of influencer marketing programs for our iGaming and Lottery businesses.
• Own campaigns from planning and creator selection through activation, measurement, and post-campaign analysis.
• Develop full-funnel creator programs designed to build awareness, deepen engagement, drive consideration, and support customer acquisition.
• Partner with Brand, Creative, Analytics, Legal, Compliance, and other Marketing teams, along with external agencies, to align stakeholders and move complex campaigns from concept to launch.
• Manage campaign budgets and performance tracking, using data and insights to evaluate marketing spend, identify opportunities, and improve future investment decisions.
• Collaborate with Analytics teams to measure campaign effectiveness, build clear performance readouts, and translate results into actionable recommendations for marketing leaders.
• Identify emerging creators, platform behaviors, cultural moments, and audience trends that can unlock new opportunities for our influencer marketing strategy.
• Improve and scale campaign workflows through stronger processes, automation, and emerging technologies that increase the effectiveness of planning, reporting, and execution.

Requirements

• A Bachelor’s Degree in Marketing, Communications, Business, Analytics, or a related field, or equivalent professional experience, with at least 5 years of experience in influencer marketing, marketing operations, or a related discipline.
• Proven experience developing and executing large-scale, full-funnel creator campaigns, with a deep understanding of the creator ecosystem, social media platforms, digital culture, consumer behavior, and emerging trends to drive measurable business outcomes.
• Experience managing significant marketing budgets, analyzing campaign performance, and using data to optimize investments and inform future strategy.
• Strong communication and relationship-building skills, with the ability to align cross-functional stakeholders and external partners around shared objectives, timelines, and deliverables.
• A proactive and adaptable approach to navigating ambiguity, managing multiple priorities, and delivering results in a fast-moving environment; experience working in a regulated industry is a plus.
• Curiosity about artificial intelligence and emerging technologies, with an interest in using automation and intelligent workflows to strengthen creator research, campaign operations, reporting, creative ideation, and marketing innovation.

We Offer

• Competitive salary range: $89,600 - $112,000 USD, plus bonus, equity, and benefits as applicable.
• Comprehensive health benefits, including medical, dental, and vision.
• Free access to wellbeing programs such as therapy sessions, virtual yoga classes, and more.
• 14 weeks of 100% paid parental leave and workplace lactation support.
• Benefits that support family planning, including adoption, surrogacy, and fertility treatments.
• Flexible PTO for U.S. employees.
• Pet insurance to help save on vet expenses.
• Gym reimbursement for enrolled health insurance plan members.
• Financial planning support, including 401(k) matching and financial programs.
• Commuter benefits to lower daily commute costs.
• Tuition reimbursement for eligible team members.

About the Company

DraftKings is a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. We are a regulated gaming company and may require a gaming license as a condition of employment. We are committed to providing equal employment opportunities regardless of gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

Ready to Own What's Next?

We know finding a new job can be intimidating. Don't let imposter syndrome stop you from applying! Even if you don't think you tick off every box in this job description, we'd still love for you to apply or join our Talent Community.

Locations:

• Boston, MA
• New York, NY

Apply Now and join our team to help shape the future of gaming and marketing.