Growth Marketing Strategist

About the Position

We are seeking a Growth Marketing Strategist to drive user engagement and conversion to paid plans at ClickUp, leveraging AI-powered systems. You will own the path from a new signup to a deeply engaged, paid workspace that runs on ClickUp and Brain². You will build the self-serve onboarding and lifecycle systems (in-app and email) that meet users where they are, generate the right content at the right time based on their actual activity, and guide them into deeper product usage. Your north star is driving users to realize the value of an AI-enabled ClickUp workspace.

Responsibilities

Self-Serve Onboarding & Lifecycle

• Own the end-to-end self-serve onboarding experience: in-app flows, lifecycle emails, and product surface messaging that take a new signup from first session to deeply engaged workspace.
• Build trigger-based systems that respond to user activity in real time. A user who just created their first list gets different guidance than one who just invited their team. Every touchpoint is personalized based on what the user has actually done and what would be most useful to them next.
• Use AI to generate contextual content for users at the right moment: workspace templates, suggested workflows, feature education, and use-case-specific guidance, all driven by what they're actually doing in ClickUp.
• Master the timing, placement, and frequency of in-app and email interventions. Run rapid experiments to learn what drives deeper usage and what causes friction or fatigue.

Conversion to Paid

• Own how free workspaces convert to paid plans. That means paywall design and copy, pricing page optimization, promo strategy, and understanding exactly which moments and behaviors make a workspace ready to buy.
• Design and run conversion experiments at 3-5x the velocity of a traditional marketer because you've built AI systems that handle the volume, not because you grind harder.
• Know which activation behaviors predict conversion and architect the onboarding experience to produce more of them.

Driving Brain² Adoption

• You are the person who gets users to go deep with Brain² and get real value from it as quickly as possible after signup.
• Build the systems that surface Brain² at the right moment in a user's journey: when they're doing something manually that AI could do, when they're stuck, when they'd benefit from AI-generated content or automation.
• Own the metrics that prove users are getting value from AI-enabled workspaces and use those metrics to feed back into the onboarding and lifecycle systems.

Requirements

• 7-10+ years in product/growth marketing with deep ownership of post-signup user journeys: onboarding, activation, conversion, and retention in self-serve SaaS
• Built lifecycle and in-app messaging systems from scratch inside a complex, multi-surface product (not a single-flow app) - can walk through how they navigated product depth without overwhelming new users
• Deep experience with conversion optimization: paywalls, pricing, promo strategy, and the experimentation that makes them work
• Data fluent: cohort analysis, activation metrics, conversion funnels, and behavioral segmentation
• Already operates at 3-5x output through AI-powered systems

We Offer

• Equity
• 401k
• Health, Dental, and Vision insurance
• Spending accounts
• Life & Disability
• Paid parental leave
• Flexible paid time off
• Enhanced employee assistance program
• Employee wellness stipend
• Professional development stipend

About the Company

At ClickUp, we're building the future of work: the first truly converged AI workspace unifying tasks, docs, chat, calendar, and enterprise search, all supercharged by context-driven AI. We are an AI-native company. Every team member is expected to leverage AI daily, and we evaluate AI fluency as part of our hiring process. Join us and help redefine what's possible. 🚀

Compensation

• Base salary range: $140K – $190K

At ClickUp, we believe in transparency and fairness in compensation. The range displayed reflects the minimum and maximum target salaries for the position across all US locations. Please note that the actual compensation for this position may vary and is dependent on factors such as geographic location, interview performance, years of experience, education level, and specific skills. We encourage candidates to discuss compensation expectations during the interview process to ensure alignment with their qualifications and our company’s compensation philosophy.

Equal Opportunity Employer

ClickUp is an Equal Opportunity Employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

Privacy Notice

*ClickUp collects and processes personal data in accordance with applicable data protection laws. You can find further details by viewing our Global Candidate Privacy Notice.

If you are a Philippine Job Applicant, please also see our Philippine Data Privacy Notice for further details.

Visa Sponsorship

Please note we are unable to sponsor or take over sponsorship of an employment visa for roles outside of engineering and product at this time. Sponsorship for engineering and product roles is not guaranteed, but is instead based on the business needs for that specific role at that time. Please reach out to the recruiter with any questions.

Fraud Alert

*ClickUp Talent Acquisition will only initiate contact via an **@*clickup.com email or through our official careers portal on clickup.com. We will never request fees, payments, or sensitive personal information. Please disregard any offers received outside these channels and report them to [email protected].

AI Processing Notice

ClickUp may use artificial intelligence and machine learning technologies to help review and screen candidates' employment applications against role-related criteria. These tools support, but do not replace, human decision‑making. If you have questions or need an accommodation in the recruitment process, please contact us at [email protected].