GTM Engineer
Primary stack
Job description
About the Position
GTM Engineer
Location
New York City
Address
7 World Trade Center, 39th Floor, New York, NY
Employment Type
Full time
Location Type
On-site
Department
Marketing
Compensation
- Base Salary: $135K – $200K
- Equity: $45K – $65K
- Commission: $15K – $50K (uncapped)
About DualEntry
DualEntry is building the OS for finance.
Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less, and incur less risk.
In just 2 years, we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary, and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.
We hire outliers - people who have achieved difficult things, in their careers or beyond. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions, and founded the country’s largest Python community. Career video here.
Responsibilities
- Build, own, and continuously improve our GTM and RevOps setup across HubSpot and outbound tools
- Build and iterate on cold email and LinkedIn sequences, including copy, targeting, and sequencing
- Set up and optimize outbound workflows using Smartleads, HeyReach, and Clay - optimize the tech stack if there are better performing tools
- Write, test, and refine outbound copy for email and LinkedIn with a clear focus on booking meetings
- Define and maintain lead tracking, routing logic, and lifecycle stages in HubSpot across inbound, outbound, and LinkedIn
- Identify where leads drop off (forms, ads, partial bookings) and implement automated follow-ups
- Maintain clean, enriched data using Apollo, FullEnrich, RB2B, and Nooks
Requirements
- Hardcore work ethic and high agency
- 2+ years of experience in a GTM Engineer, RevOps, Sales Ops, or Marketing Ops role
- Strong hands-on experience with HubSpot, including workflows, lifecycle stages, routing, and reporting
- Proven experience building and managing outbound sequences end-to-end
- Confidence in writing, testing, and optimizing outbound copy
- Practical experience with Clay, Smartleads, HeyReach, Apollo, FullEnrich, RB2B, Demandbase, or a similar GTM stack
- Strong understanding of lead tracking, attribution, and follow-up workflows
- High attention to detail and strong data quality mindset
Why You’ll Thrive Here
- Significant equity ownership in one of the top AI companies in the world
- You’re joining early and will grow with DualEntry
- Your feedback shapes the product directly
- High-speed, high-trust environment with high expectations
Meet the Marketing Team
- Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night, and much more!
- George grew organic search from 0! He’s also an ex-professional poker player, so he’s using stochastic analysis to ensure we outperform!
- Bruno built 20+ AI automations to ensure everything across GTM and Marketing runs smoothly and we surface insights immediately
Compensation & Benefits
- Equity: $45,000 - $65,000
- Base Salary: $135,000 - $200,000
- Variable Compensation: $15,000 - $50,000
- Medical, dental & vision insurance
- One Medical membership
- Mental health support (Talkspace)
- Fertility & family-building support (Kindbody)
- Virtual healthcare (Teladoc Health)
- 401(k) benefits
- Commuter benefits
- Learning & development budget for courses, certifications & language learning
- Unlimited AI tokens
- AI skills development & enablement
- Flexible PTO (27 days, including public holidays)
- Collaborative, in-office culture with no bureaucracy
- Snacks, drinks, team events & more
"We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come"
- Jan Abaza, Founding Product Marketing Manager at DualEntry
Compensation Range: $135K - $200K
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