Head of Business Unit (Digital or Physical Product Portfolio)
Job Description, Responsibilities & Requirements
About the Position
We’re a fast-moving D2C company building and scaling modern consumer brands across global markets. Speed, experimentation, and data-first execution are our day-to-day reality - our goal is to move fast, test aggressively, and double down on what works.
We’re looking for a Head of Business Unit (Physical or Digital Product Portfolio) to build and scale a product portfolio from the ground up. This is a rare chance to run a business within the business - own the strategy, build your team, and drive growth end-to-end. If you crave ownership, speed, and the thrill of building something that actually scales, keep reading.
Now we’re looking for someone who can take a product from idea → validated winner → scalable, profitable product (digital or physical).
Responsibilities
- Lead and grow a product portfolio (digital or physical).
- Identify market opportunities and turn insights into winning products.
- Drive go-to-market strategy and execution.
- Build high-converting offers and campaigns across channels.
- Oversee creative testing, funnels, CRO, ads, email, and retention.
- Manage pricing, promotions, and commercial strategy.
- Ensure production, operational, and compliance readiness.
- Coordinate with cross-functional teams to deliver performance.
- Open new revenue channels, including partnerships and international expansion.
- Scale digital funnels and conversions, including monetization through subscriptions, upsells, and bundles.
- Implement and optimize email automation and lifecycle flows.
- Enhance packaging, design, and overall product experience (physical products).
Requirements
- Leadership: You thrive in high-growth, high-ownership roles.
- Strategic Thinking: You make fast, data-driven decisions.
- Product Management: You understand how product, creative, and performance work together.
Nice to Have
- Data-Driven Decision Making
- Commercial Acumen
- Team Leadership
We Offer
- Salary: Range starting from 6000 EUR (Gross) according to qualifications.
- Performance-based bonus system.
- Freedom to shape your own team and strategy.
- Workplace Flexibility: Hybrid working model.
- Encouraging learning environment: Opportunities for professional development, including a budget for books and online courses and time for learning.
- Collaborative, dynamic & experienced team: A culture where diverse perspectives are valued and encouraged.
- Regular team building: Activities to strengthen bonds with your colleagues through regular team events and outings.
- Referral bonuses: Opportunity to receive a reward for recommending someone to the team.
- Modern offices: Offices in Vilnius and Kaunas city centers (shower, kitchen, Foosball & other benefits for a comfortable working environment).
- Office Perks: Weekly snack refills, bun Wednesdays, and company lunch on the last Friday of each month.
- Celebrations & Events: Company-wide events and celebrations, such as results overviews, Christmas parties, and summer events.
- Personal Celebrations: Recognition of personal milestones and celebrations, such as birthdays and anniversaries.
Why Join Us?
You won’t optimize a small slice of the business - you’ll own an entire vertical.
This is a builder role, not a maintenance role.