Head of Bussiness

About the Position

Head of Business

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About the Company

VML Bogotá

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Responsibilities

• Lead Strategic Client Relationships: Build and maintain strong, trust-based relationships with key clients and senior stakeholders.
• Business Vision: Define and lead the business vision for assigned accounts.
• Growth Opportunities: Identify and develop opportunities for organic growth, cross-selling, and service expansion within current clients.
• Strategic Partnerships: Act as a strategic business partner, understanding client challenges, anticipating opportunities, and mobilizing multidisciplinary teams.
• Integrated Solutions: Connect VML and WPP capabilities to build integrated solutions that address business challenges.
• Service Excellence: Ensure excellence in service by anticipating client risks, needs, and opportunities.
• Leadership and Development: Lead, support, and develop the Business team, fostering a culture of high performance, collaboration, and results orientation.

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Requirements

• Proven Track Record: Solid experience in leading businesses, strategic accounts, or client relationships in advertising, marketing, consulting, transformation, or related industries.
• Senior Leadership: Experience in senior positions such as Business Director, Group Account Director, Client Partner, Business Lead, Managing Director, or equivalent roles.
• Complex Client Relationships: Experience managing high-complexity client relationships with multiple stakeholders.
• C-Level Engagement: Ability to build relationships and credibility with C-Level and senior leaders in organizations.
• Commercial Vision: Strong commercial vision and ability to identify, structure, and develop growth opportunities.
• Business Model Understanding: Solid understanding of business models, revenue, profitability, scopes, and account financial management.
• Strategic Thinking: Ability to connect business challenges with marketing, communication, experience, technology, and creativity solutions.
• Team Leadership: Experience leading and developing senior and multidisciplinary teams.
• Organizational Navigation: Ability to navigate complex organizations, manage multiple priorities, and make decisions in high-demand contexts.
• Negotiation and Communication: Excellent negotiation, communication, influence, and presentation skills.
• Leadership and Results Orientation: Close leadership, mobilization ability, and results orientation.
• Autonomy and Decision-Making: High level of autonomy, judgment, and ability to make strategic decisions.

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Nice to Have

• Experience: More than 10 years of experience in advertising, marketing, consulting, business transformation, or related industries.
• Global Accounts: Experience managing regional, global, or complex client portfolios.
• Integrated Models: Experience working with integrated models involving creativity, strategy, data, technology, commerce, CRM, experience, or digital transformation.
• New Business: Active participation in pitches, new business processes, and commercial development.
• Global Networks: Experience working within global agency networks or multinational companies.
• Team Management: Experience managing large teams and multidisciplinary structures.
• Transformation Leadership: Experience leading client relationship transformation or evolution processes.
• English Proficiency: Advanced English proficiency to lead conversations and presentations in regional or global contexts.

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We Offer

• Indefinite Contract
• Hybrid Work Model
• Strategic Relationship Leadership: Opportunity to lead strategic relationships and high-impact business within VML Colombia.
• Global Collaboration: Exposure and collaboration with VML and WPP regional and global teams.
• Multidisciplinary Capabilities: Access to multidisciplinary capabilities in creativity, strategy, technology, data, commerce, and experience.
• Dynamic Environment: An environment where you can directly influence the growth of our clients, teams, and business.
• Learning and Growth: Opportunities for learning, development, and growth within one of the largest marketing and communication networks in the world.

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About the Company

En VML y WPP celebramos la diversidad. Todas las decisiones de contratación se basan en las calificaciones y el mérito, sin distinción de raza, color, religión, género, identidad de género, orientación sexual, discapacidad o cualquier otra característica protegida.

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We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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