Head of C2B Customer Journey – CRO & CRM (f/m/x)

About the Position

Head of C2B Customer Journey – CRO & CRM (f/m/x)

Berlin, Alemanha

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We are seeking a dynamic and strategic leader to join our AUTO1 Group team as the Head of C2B Customer Journey – CRO & CRM. This role is pivotal in shaping the end-to-end customer experience for those selling their cars to AUTO1 Group. You will lead the C2B Customer Journey team, integrating CRM and Conversion Optimization to drive revenue and business performance.

Responsibilities

• Team Leadership: Lead and develop the CRO and C2B CRM teams, fostering a culture of data-driven decision-making and continuous experimentation.
• Strategic Roadmap: Define the vision and quarterly roadmap for the C2B customer journey, balancing short-term conversion opportunities with long-term strategic initiatives.
• KPI & Experimentation: Own C2B funnel KPIs from visit to sale; build and lead a high-velocity, statistically rigorous A/B testing pipeline.
• AI & Operations: Integrate AI agents into the team, defining protocols for trust, human oversight, and QA.
• Cross-Functional Collaboration: Serve as the primary interface between Marketing, Product, and Engineering to accelerate improvements. Align with Pricing, Acquisition, and Operations to optimize the end-to-end experience.
• Customer Insights: Create a holistic understanding of the C2B customer by synthesizing behavioral, CRM, and research data to provide actionable insights for all stakeholders.

Requirements

• Strategic Leadership: Proven experience in leading CRO, CRM, and lifecycle marketing strategies to drive conversion in high-consideration marketplace environments.
• Experimentation Expertise: Track record of building high-velocity, statistically rigorous A/B testing and experimentation programs that deliver measurable business impact.
• Data & Technical Fluency: Skilled in data-driven optimization using tools like SQL and Tableau to identify funnel opportunities and define growth hypotheses.
• Growth Product Management: Expertise in collaborating with Product and Engineering teams to accelerate the implementation of customer journey improvements.
• People & Stakeholder Leadership: Experienced in managing mixed teams and influencing cross-functional stakeholders (Tech, Pricing, Operations) to achieve strategic objectives.
• Operational Excellence: A structured, hands-on approach to translating business goals into actionable roadmaps while maintaining fluency in English and other European languages.
• AI-Enabled Delivery: Experience using AI agents to increase a team's output, combined with the judgement to tell a credible agent result from a plausible-looking wrong one, and to define where automation ends and human sign-off begins.

Nice to Have

• Experience in the automotive industry, classifieds, or another high-consideration marketplace.
• Technical understanding of web development, CRM platforms, and product delivery processes.
• Experience optimizing a customer journey from initial acquisition through lead generation, pricing, booking, and completed purchase.
• Basic understanding of corporate reporting standards.

We Offer

• Hybrid work options
• Flexible working hours
• 30 days of vacation
• An educational budget to support your personal and professional growth
• A fast-paced environment with the opportunity to shape a strategically important customer journey and make a direct impact on business performance
• A truly international and diverse working environment with more than 90 nationalities
• The opportunity to work with established teams and lead a high-impact function

About the Company

AUTO1 Group is Europe’s leading digital automotive platform for buying and selling used cars. Our Marketing organization connects millions of customers with our vehicle-buying and selling services across multiple markets and brands.

At AUTO1 Group, we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

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Complete your job application by uploading your CV at the top of this application form. You can upload additional attachments, such as a cover letter or portfolio at the bottom.