Head of CRM

About the Position

We are seeking a Head of CRM with experience in strategic management of CRM or Retention Marketing within online gambling to join our team.

Responsibilities

• Development and implementation of the CRM function strategy across all assigned products and regions;
• Development and implementation of communication policies;
• Quality control and relevance of communications with players through channels: SMS, Email, Push, NC, Pop-up, and others;
• Coordination of team activities;
• Optimization and automation of tools and processes for creating, launching, and analyzing communications;
• Ensuring the quality, functionality, and reputation of the communication ecosystem;
• Monitoring the effectiveness of communication campaigns and trigger chains, conducting A/B tests, and implementing best practices;
• Collaboration with cross-functional teams: RMM, Content, PM, Support, Product, Call Center, and others to synchronize communications and campaigns;
• Supporting and developing the professional level of the team through training, onboarding, motivation, and mentoring;
• Ensuring timely and coordinated CRM operations during the launch of new regions, products, and features.

Requirements

• Experience in strategic management of the CRM or Retention Marketing function within online gambling;
• Deep understanding of communication channels (SMS, Email, Push, NC, Pop-up, messengers) and personalization principles;
• Experience implementing operational standards, processes, and KPIs for a CRM team;
• Skills in campaign performance analysis, A/B testing, segmentation, and communication optimization;
• Strong leadership and communication skills, with experience managing functional teams;
• Understanding of working with user data and associated legal risks.

Nice to Have

• Analytical and critical thinking;
• Stress resilience and adaptability;
• Proactivity and initiative;
• Leadership.

We Offer

• 🍀 An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more;
• 🤝 Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
• 📍 Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day;
• 🧑‍💻 Modern corporate equipment based on macOS or Windows and additional equipment are provided;
• 🏖 Paid vacations, sick leave, personal event days, days off;
• 👨‍⚕ Corporate health insurance program for your well-being;
• 💵 Referral program - enjoy cooperation with your colleagues and get a bonus;
• 📚 Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences;
• 💁🏼‍♀️ Rewards program for mentoring and coaching colleagues;
• 🗣 Free internal English courses;
• ✈️ In-house Travel Service;
• 🦄 Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays;
• 🎳 Company events, team buildings.

About the Company

Join our dynamic team and be part of a fast-growing business group where you can grow professionally and personally. We offer a multicultural environment with opportunities to connect with professionals from various fields.