Head of Customer Monetization & CRM

About the Position

Our Client is a prominent player in the digital ecosystem, with an established presence across multiple markets, currently undergoing a significant digital transformation. To spearhead this evolution, they are establishing a new, high-impact leadership role: Head of Customer Monetization & CRM.

Responsibilities

Strategic Revenue Leadership

• Direct the comprehensive user base monetization roadmap, with a primary mandate to scale recurring consumer income.
• Orchestrate full-funnel initiatives, managing everything from initial user acquisition and conversion to long-term retention and churn mitigation.
• Convert complex behavioral analytics into actionable commercial strategies.

Subscription & Lifecycle Management

• Maintain full P&L accountability for the hybrid service portfolio.
• Continuous optimization of access control & monetization logic, pricing structures, and product bundling.
• Streamline user journeys (registration and access) to minimize friction and maximize lifetime value (LTV).

Performance & Growth Marketing

• Oversee all performance-based marketing efforts, ensuring high ROI across paid channels for both subscriptions and e-commerce.
• Establish a culture of rigorous testing and data-driven experimentation.
• Synchronize marketing objectives with product development and content operations.

CRM & Engagement Strategy

• Define and execute a sophisticated CRM strategy focused on personalization and smart segmentation.
• Launch scalable automated communication programs (email, push, on-site) to deepen customer loyalty.

Leadership & Team Development

• Manage and inspire a multidisciplinary team of 10-15 professionals.
• Cultivate an environment of high accountability, commercial impact, and "hands-on" execution.

Requirements

The Essentials (Must-Have):

• Senior Expertise: Substantial professional background in customer monetization strategies, recurring revenue models, CRM, or performance-based growth.
• Proven Track Record: Demonstrated success in leading growth, retention, or customer lifecycle optimization initiatives.
• Analytical Mastery: Comprehensive knowledge of digital funnels, user journeys, and data-driven decision-making processes.
• Collaborative Leadership: Experience working in close partnership with product, technology, and other core functional departments.
• Ownership Mindset: A leader who combines commercial intuition with the ability to manage complex operations and P&L-close results.

Preferred Qualifications (Nice-to-Have) :

• Cross-Industry Experience: Background in high-volume consumer sectors like E-commerce, Telecom, or other digital services where ARPU, churn, and LTV are vital.
• Alternative Subscription Models: Experience with recurring revenue models across diverse digital service sectors (e.g., Streaming, Fintech, Marketplaces).

We Offer

• Competitive salary
• Opportunity to work with a leading digital transformation company
• Professional growth and development opportunities

About the Company

ISG International Executive Consulting Kft. is a renowned executive consulting firm based in Budapest, Hungary. We specialize in connecting top talent with leading companies across various industries.

Location: Budapest, Hungary

Contact: Nóra Németh, T: +36 1 326 1699, @: [email protected]

Visit our website isg.com/jobs to explore our latest job openings.