Head of Demand Generation
Primary stack
Nice to have's
Job description
About the Position
Head of Demand Generation (Remote, Portugal)
About Easygenerator
We’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful.
We’re an AI-first company, utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product.
Role Summary
The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion.
This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.
A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.
Core Responsibilities
Demand Engine & Pipeline
- Own paid, organic, website, and conversion channels.
- Translate growth targets into clear priorities and roadmaps.
- Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
Website & Conversion
- Lead website structure, messaging, UX, landing pages, and CRO.
- Partner with PMM to ensure clear, differentiated positioning.
- Maintain clarity, credibility, and performance across touchpoints.
Paid & Organic Growth
- Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
- Optimize for pipeline and revenue impact with strong attribution visibility.
- Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.
Content & Design
- Lead revenue-focused content aligned to buyer journey and enterprise sales.
- Ensure digital design supports differentiation, clarity, and conversion.
Revenue & Analytics
- Own marketing-sourced pipeline targets and key revenue KPIs.
- Build quarterly growth plans and improve funnel bottlenecks.
Team Leadership
- Lead paid, content, web, and design teams.
- Establish scalable processes and experimentation frameworks.
- Partner closely with PMM, Revenue, and Leadership.
Qualifications
- 5+ years in B2B SaaS digital growth; 2+ years team leadership.
- Proven pipeline growth and €2M+ budget ownership.
- Strong expertise in paid, CRO, and SEO/GEO.
- Editorial judgment, digital design understanding, and enterprise sales awareness.
- Analytical and commercially driven.
- Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context.
Preferred
- Experience in 20M–100M ARR SaaS.
- International SaaS exposure.
- Close collaboration with PMM and Commercial teams.
We Offer
- Opportunity to work in a fast-growing EdTech company.
- Remote work from Portugal.
- Be part of an AI-first company.
- Competitive compensation package.
About the Company
We’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful.
© Easygenerator. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
Easygenerator is an award-winning e-learning tool, recognized for outstanding achievements in the field of corporate learning. The company has over 50 000 users in over 150 countries. Our clients (among them are such giants as Zanussi, Electrolux, Siemens and DeLonghi) embrace the tool to optimize learning experience for their employees.Here, in ukrainian office (Zhytomyr), we are ambitious about developing our product, and we are looking for team players who are highly motivated, disciplined and reliable. We provide comfortable atmosphere, challenging and stretching tasks and mentorship, and we expect responsibility, initiative and learning agility from you.Our Core Values — Be Ambitious, Build Trustful Relationships, Experiment — are fundamental to everything we do.