Head of Demand Generation (Berlin)

About the Position

Head of Demand Generation (Berlin)

Cloover is on a mission to drive the energy transition across Europe, and we need a strategic and operational leader to spearhead our demand generation efforts. Based in Berlin, you will build and manage our inbound engine, orchestrate outbound strategies, and lead the SDR team to generate high-quality leads that fuel our growth.

Responsibilities

• Build and Manage Inbound Engine: Develop and implement paid campaigns, email nurturing, webinars, and assets from strategy to execution.
• Data-Driven Budget and Funnel Management: Model metrics from CPL to demo retention, set clear criteria, and measure performance.
• Lead and Develop the SDR Team: Provide coaching, create playbooks, and establish feedback loops to drive team performance.
• Strategic Outbound Orchestration: Prioritize segments, develop targeted outreach, and sequence across all channels.
• Expand Demand Generation Initiatives: Create and implement playbooks and standards for Austria, France, and Poland in collaboration with local market heads.
• Collaborate with Cross-Functional Teams: Work closely with account management, marketing, growth operations, and the Chief of Staff to convert leads into customers.

Requirements

• Hands-on Experience: Set up, managed, and scaled profitable paid campaigns (Google, Meta, LinkedIn).
• Funnel and Unit Economics: Understand and translate key metrics into actionable decisions.
• Outbound Expertise: Practical experience in outbound marketing, either by calling or managing an SDR/outbound team.
• Leadership and Coaching: Experience coaching or leading people, or a strong desire to improve a team's performance.
• Strategic and Operational: Ability to develop plans and execute them, whether it's a campaign, flow, webinar, or asset.
• CRM and Marketing Automation: Proficiency in using CRM and marketing automation tools (HubSpot is a plus).
• Language Skills: Fluent in German and good English (internal and external working languages).
• Location: Based in Berlin with a commitment to office-first work culture.

Nice to Have

• Experience in building an inbound/demand generation engine from scratch in B2B.
• Experience in building or leading an SDR or outbound team.
• Experience in B2B or B2B2C sales, ideally in energy, solar, or fintech.

We Offer

• Competitive Compensation: Strong base salary and bonuses tied to real results.
• AI-First Environment: Unlimited access to enterprise AI, no limits, no approval processes.
• Real Responsibility: From day one, make decisions that directly impact thousands of installer partners in Germany and Austria.
• Rapid Growth: Work alongside the founding team and top-tier investors.

Perks & Benefits

• Latest Apple hardware in our Prenzlauer Berg office
• 25 vacation days
• €500 annual budget for professional development
• WHOOP Peak membership covered after six months
• Urban Sports Club membership
• Deutschlandticket fully covered
• Cloover Stromtarif: we cover the monthly base fee for our green energy tariff
• Free lunch every day in the office (via Bella&Bona)
• Free dinner every day in the office (via Wolt)
• Fully equipped kitchen with breakfast, snacks, and drinks
• Team events with €50 per person per month
• Employee discounts via Corporate Benefits and FutureBens

About the Company

At Cloover, we are building the AI operating system for the energy transition: a platform that helps thousands of installation companies in Germany and Austria to sell more, plan faster, and deliver better. We have secured $1.32 billion in funding: $1.3 billion in committed external financing and a Series A round of $22 million. We are at the beginning of our European expansion.

We are a high-performance team that works with purpose. We take full responsibility for our work, discuss ideas intensively, pull together, and implement without hesitation. Here, the best idea wins, not the hierarchy. Speed is not a goal we strive for, but the way we work.

And we are AI-first from the ground up. We don't experiment with AI; we are built with it. Tech delivers faster because AI prototypes before we build. Sales closes more because outreach is personalized at scale. Finance tests scenarios in real-time. People & Culture builds processes in a fraction of the time. No matter the function: AI is what allows us to outperform our weight class, and it's a skill you'll develop faster here than almost anywhere else.

We believe that the energy transition belongs to everyone, and that includes our team. We are international, driven, and intentionally inclusive. We hire based on potential and perspective, welcoming people of all backgrounds, identities, and experiences.

Does this sound like your kind of challenge? Apply below.