Head of Digital Marketing – Fintech

About the Position

Head of Digital Marketing – Fintech (Remoto, Argentina)

We are seeking a Head of Digital Marketing to lead the digital growth strategy for fintech clients in a fully remote team. You will be responsible for designing, executing, and optimizing the digital marketing plan, focusing on user acquisition, activation, and retention, and reporting results with radical transparency. This role is for someone who wants to take charge of the numbers, not just the campaigns.

Responsibilities

• Growth Strategy: Define the comprehensive digital marketing plan for each fintech client, aligning objectives, channels, and metrics with business goals.
• Digital Media Planning: Lead the planning, execution, and optimization of paid media campaigns, managing the budget efficiently to maximize user acquisition.
• Marketing Automation: Oversee the design and implementation of automated communication flows for customer activation, retention, and reactivation.
• CRM Management: Define audience segmentation and personalize messages according to the user's stage in the financial product lifecycle.
• Data Analysis and Reporting: Set KPIs, build performance reports, and present results to clients and teams, making decisions based on data.
• Team Leadership: Coordinate digital marketing specialists, prioritize work, and ensure the timely delivery of objectives.

Requirements

• Proven experience leading digital marketing strategies in fintech or financial products (Mandatory): You need to understand the user lifecycle in financial services and which metrics matter.
• Professional proficiency in managing paid media campaigns (Mandatory): You handle the planning, launch, and optimization of campaigns in major advertising ecosystems with ease.
• Experience in marketing automation and CRM management: You know how to design communication flows and segment audiences.
• Analytical skills: You can read data, draw conclusions, and translate numbers into concrete marketing decisions.
• Accountability and radical honesty: You report real results, even when they are not favorable, and take responsibility for the consequences.
• Clear remote communication: You write and speak directly, and coordinate without the need for constant supervision.

Nice to Have

• Marketing Automation
• Remote Communication

We Offer

• 100% Remote Work: Work from wherever you want, with the freedom to organize your day knowing that the most important thing is your family, and then work.
• Challenging Projects with World-Class Fintech Clients: You will operate with standards from Latin America, the USA, and Europe, and have a real impact on results.
• Accountability over control: We do not chase you with the clock or micromanagement; we measure results and trust your judgment.
• Culture of Radical Honesty and Respect for What Truly Matters: Here, we tell the truth, acknowledge mistakes, and work with integrity.
• Real Growth Based on Ability and Delivery: At Evox, you advance based on what you do and how you do it, not on seniority or politics.

About the Company

Evox is the fastest-growing digital marketing ecosystem in Uruguay. With people in 3 countries and world-class clients in Latin America, the USA, and Europe, we are as strong as the teams and values at the heart of our business. To consistently offer the highest quality solutions to our clients, we only hire the top 1% of the best people and foster their professional, personal, and spiritual growth in challenging projects that inspire improvement and growth.

Each member of the Evox team contributes something unique to our company.
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FAQs

How much does a Senior Head of Digital Marketing earn in Argentina?

In Argentina, a Senior Head of Digital Marketing earns between $4,000 and $5,500 per month. Compensation depends on seniority, demonstrable experience leading digital marketing in fintech, the scope of responsibilities, full-time dedication, and results achieved in previous projects.

What does a Senior Head of Digital Marketing do in Argentina?

Leads the digital marketing strategy for fintech clients: defines the growth plan, oversees digital media, automation, CRM, and reporting, and coordinates teams in a 100% remote environment. Their goal is to acquire, activate, and retain users, making decisions based on data and reporting results with transparency.

What should you study to be a Head of Digital Marketing in Argentina?

A background in marketing, business administration, or related fields is a foundation, but real experience matters more: having led campaigns, managed media budgets, mastered data analysis, and coordinated teams. Specializing in digital growth and understanding the fintech business in depth completes your preparation for the role.

Where to hire a Senior Head of Digital Marketing in Argentina?

Evox, in its Talent Augmentation modality, has heads of digital marketing enhanced by AI, trained, and selected to boost each area of your project with intelligence and speed.

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