Head of Go-to-Market, Thrive

About the Position

At Sword, we’re building AI to heal billions and unlock humanity’s full potential. We’re pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, removing traditional barriers like appointments, waiting rooms, and stigma so more people can access the care they need-and ultimately get back to lives lived in full.

Since 2020, Sword has expanded across physical therapy, women’s health, cardiometabolic, and mental health, and is now moving beyond the session to a fully AI-native, 24/7 care program that brings physical activity, therapeutic exercise, psychotherapy, nutrition, and behavior change into one connected experience. More than 700,000 members across three continents have completed over 10 million AI sessions, helping 1,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs. Backed by 42 clinical studies, 44+ patents, and more than $500 million raised from leading investors including Khosla Ventures, General Catalyst, and Founders Fund, Sword is defining a new standard for healthcare.

We are hiring the Head of Go-to-Market for Thrive. The role sits at the intersection of product marketing, competitive intelligence, and commercial enablement, and it is one of the three leadership roles on the Thrive team alongside the Head of Product and the Head of Clinical, reporting to the General Manager.

Thrive has the clinical results, the technology, and the scale. This role exists to make sure the market understands that as clearly as our members do. MSK is a category where several offerings look similar on a benefits consultant's comparison grid and are not remotely similar in practice, and the work is to make the difference obvious, evidenced, and tangible - in the materials, in the buyer's language, and in the room where the decision gets made.

Responsibilities

• Core Thrive positioning, messaging house, and narrative architecture
• Competitive intelligence across global MSK and workforce wellbeing players - offering, pricing, packaging, channel, and regional strength
• Buyer-facing materials: one-pagers, ROI frameworks, demo scripts, case studies, RFP content, sales decks
• Sales and consultant enablement: training, playbooks, objection handling, certification
• Market opportunity mapping and systematic canvassing across international segments
• Feedback loop into product on competitive gaps and roadmap implications
• Message consistency across every geography and channel Thrive sells through

Requirements

• 7+ years in product marketing and/or GTM, with clear ownership of positioning and competitive strategy
• Demonstrated ownership of all three: product marketing/positioning, GTM strategy, and sales/field enablement
• Evidence of working cross-functionally with sales and customer success, not only corporate marketing
• Evidence of building competitive intelligence from scratch, not inheriting and maintaining it
• US preferred; open to strong candidates globally

Nice to Have

• Digital health companies with genuinely strong commercial engines
• High-calibre B2B software or SaaS with strong product and sales motions
• Experience selling into multinational or multi-geography buyers
• Healthcare, digital health, or employer benefits experience

We Offer

• Total Compensation Range: $262,500 - $412,500 USD
• Additional Benefits: Country-specific benefits may vary and will be detailed separately.

About the Company

At Sword, we use AI to surface the right information at the right moment. However, AI never replaces human judgment. Sword Health complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.