Job Description, Responsibilities & Requirements
About the Position
Ekreative is a leading full-cycle product development powerhouse. We design, build, and grow new and existing SaaS platforms and mobile apps for worldwide brands, while also crafting and launching our own successful IT products.
We are looking for a Head of Growth Marketing to join our team. Templify is a high-growth mobile/web ecosystem that helps creators and businesses produce high-quality video content using professional templates.
Responsibilities
- Own the full growth funnel: acquisition → activation → retention → monetization
- Define and execute the growth strategy aligned with company’s revenue goals
- Lead and scale a high-velocity experimentation culture (A/B testing across funnels, onboarding, paywalls, pricing)
- Optimize subscription monetization (pricing, packaging, trials, paywalls, offers) to maximize ARPU/ARPS and LTV
- Analyze product and marketing performance using tools like Amplitude and translate insights into scalable growth initiatives
- Identify and unlock new growth channels (paid, organic, partnerships, virality loops)
- Conduct deep market and competitor analysis (funnels, creatives, pricing strategies)
- Drive user research to uncover growth opportunities and reduce friction across the user journey
Requirements
- 4+ years in Growth / Product / Product Marketing with at least 1 year in a leadership role in a product company
- Proven experience scaling B2C mobile apps (preferably subscription-based) in the US market
- Proven track record in scaling UA campaigns specifically within Instagram (Meta Ads Manager)
- Strong expertise in product analytics (Amplitude, Mixpanel, etc.) and experimentation frameworks
- Hands-on experience with monetization strategies (subscriptions, paywalls, pricing optimization)
- Deep understanding of mobile growth metrics: LTV, CAC, retention, churn, ARPU
- Data-driven mindset with strong prioritization and decision-making skills
- English: Upper-Intermediate or higher
We Offer
- Competitive reward for the provided services
- Collaborative and supportive team of professionals
- Growth through a Mentorship Program, regular feedback, and one-on-one meetings with PM and HR
- Partial reimbursement for medical insurance, sports activities, and English language courses
- Leave policy – 22 days of annual leave, 10 paid sick days per year
- Personal equipment policy offering MacBooks along with all necessary hardware and software for work
- Financial support for employees during specific life events (weddings, childbirth, etc)
- A people-focused corporate culture that prioritizes employee well-being
About the Company
Ekreative is committed to our vision of helping companies build world-class technology platforms, and are trusted by 250+ business leaders from companies of all sizes, including Fortune 500 brands since 2010.
What makes us great is our experience and ability to achieve success for the end user through simplicity and creative solutions to complex problems.
We are purposeful about every decision: how we hire, build long-lasting partnerships with our clients, set our development procedures, and impact social change with our finances. Since the very beginning, Ekreative has been committed to giving away a significant portion of our profit on a monthly basis to various charities, influencing thousands of lives.
Application Process
Application
Send us your application, we are ready to hear your story and explore how we can grow together.
Review
Our team carefully reviews every application with curiosity and care. If your profile isn’t the right fit today, we will keep it in mind for future opportunities that match your skills and ambitions.
Talent Acquisition Interview
You will meet our Talent team to talk about your goals and learn more about who we are, what we offer, and how we support our people.
Technical Interview
Our tech interview is all about diving deeper into your expertise and understanding your strengths, how you solve problems, and how you think – no trick questions, just a meaningful conversation.
Let’s Talk
Yulia Mazur
IT Recruiter
You can write in form or directly to my email
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