Head of Growth Marketing (B2C Mobile, US Market)

HybridSalary not specified
Cherkasy, Ukraine

Job Description, Responsibilities & Requirements

Description language:

About the Position

Ekreative is a leading full-cycle product development powerhouse. We design, build, and grow new and existing SaaS platforms and mobile apps for worldwide brands, while also crafting and launching our own successful IT products.

We’re committed to our vision of helping companies build world-class technology platforms, and are trusted by 250+ business leaders from companies of all sizes, including Fortune 500 brands since 2010.

We are looking for a Head of Growth Marketing to join our team. Templify is a high-growth mobile/web ecosystem that helps creators and businesses produce high-quality video content using professional templates.


Responsibilities

  • Own the full growth funnel: acquisition → activation → retention → monetization
  • Define and execute the growth strategy aligned with company’s revenue goals
  • Lead and scale a high-velocity experimentation culture (A/B testing across funnels, onboarding, paywalls, pricing)
  • Optimize subscription monetization (pricing, packaging, trials, paywalls, offers) to maximize ARPU/ARPS and LTV
  • Analyze product and marketing performance using tools like Amplitude and translate insights into scalable growth initiatives
  • Identify and unlock new growth channels (paid, organic, partnerships, virality loops)
  • Conduct deep market and competitor analysis (funnels, creatives, pricing strategies)
  • Drive user research to uncover growth opportunities and reduce friction across the user journey

Requirements

  • 4+ years in Growth / Product / Product Marketing with at least 1 year in a leadership role in a product company
  • Proven experience scaling B2C mobile apps (preferably subscription-based) in the US market
  • Proven track record in scaling UA campaigns specifically within Instagram (Meta Ads Manager)
  • Strong expertise in product analytics (Amplitude, Mixpanel, etc.) and experimentation frameworks
  • Hands-on experience with monetization strategies (subscriptions, paywalls, pricing optimization)
  • Deep understanding of mobile growth metrics: LTV, CAC, retention, churn, ARPU
  • Data-driven mindset with strong prioritization and decision-making skills
  • English: Upper-Intermediate or higher

We Offer

  • Competitive reward for the provided services
  • Collaborative and supportive team of professionals
  • Growth through a Mentorship Program, regular feedback, and one-on-one meetings with PM and HR
  • Partial reimbursement for medical insurance, sports activities, and English language courses
  • Leave policy – 22 days of annual leave, 10 paid sick days per year
  • Personal equipment policy offering MacBooks along with all necessary hardware and software for work
  • Financial support for employees during specific life events (weddings, childbirth, etc)
  • A people-focused corporate culture that prioritizes employee well-being

About the Company

Ekreative is committed to giving away a significant portion of our profit on a monthly basis to various charities, influencing thousands of lives. We are purposeful about every decision: how we hire, build long-lasting partnerships with our clients, set our development procedures, and impact social change with our finances.


Application Process

Application

Send us your application, we are ready to hear your story and explore how we can grow together.

Review

Our team carefully reviews every application with curiosity and care. If your profile isn’t the right fit today, we will keep it in mind for future opportunities that match your skills and ambitions.

Talent Acquisition Interview

You will meet our Talent team to talk about your goals and learn more about who we are, what we offer, and how we support our people.

Technical Interview

Our tech interview is all about diving deeper into your expertise and understanding your strengths, how you solve problems, and how you think – no trick questions, just a meaningful conversation.


Let’s Talk

Yulia Mazur

IT Recruiter

You can write in form or directly to my email


Additional Information

AI-Driven Strategies

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Business Transformation

Receive a detailed action plan with clear timelines to ensure your project’s success from start to finish.

Job Details

Company name:
Ekreative
Location:
Cherkasy, Ukraine
Employment Type:
Full-time
Work Mode:
Hybrid
Posted on TheJob:
Mar 27, 2026
Last checked:
Jul 1, 2026
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