Head of Growth Marketing

About the Position

We're Rist Labs-a cofounding studio building ethical, AI-powered B2C products that matter. We're looking for a Head of Growth Marketing to join Aligned-a subscription-based AI Coach trained on 1,000+ top books and expert insights, helping users achieve personal and professional goals faster with 24/7 coaching.

You'll play a key role in scaling the product across Tier 1 markets, leading paid media campaigns, testing bold strategies, managing budgets, and driving growth.

Responsibilities

• Start hands-on: audit the full acquisition setup, launch and manage Meta campaigns, and deliver a clear action plan with performance targets.
• Optimize campaigns based on CAC, ROAS, LTV, and CR; monitor ad account and user journey metrics, adjusting based on insights.
• Drive creative performance, contribute ideas, support the production of high-performing creatives, and apply creative factory insights at the campaign level.
• Run growth experiments, improve existing UA flows, and prepare performance reports with key learnings and next steps.
• Own product growth strategy and align it with business goals.
• Lead, mentor, and grow the creative and user acquisition teams.
• Build scalable growth processes, experimentation frameworks, and OKR cycles.
• Own budget allocation, scaling roadmap, and identification of new channels and markets.
• Drive cross-functional alignment with product, marketing, and analytics.

Requirements

• 4+ years of user acquisition or growth manager experience in a product company.
• Having management experience or being ready to lead a team.
• Proven track record of scaling Meta ads with a budget of $1M+.
• Experience with subscription-based products targeting Tier 1 markets.
• Strong analytical skills with campaign measurement, data analysis, and A/B testing expertise.
• Builder mindset; comfortable scaling from scratch.
• Expertise in optimizing traffic based on CPL, CAC, LTV, ROAS, ROI metrics.
• Experience in optimizing creatives at the campaign setup level and using creative factory insights to drive scalable marketing performance.
• Proven track record in scaling user acquisition for new products from 0 to 1, from idea validation to scalable growth.
• English - upper-intermediate level or higher.

Nice to Have

• Practical experience with Amplitude or Looker.
• Experience with TikTok, ASA, and Google.
• Familiarity with automation tools (Revealbot, Airtable, n8n).

We Offer

• Office/hybrid work format. Our Kyiv office is a hub for teams of all products.
• Freedom to build. No micromanagement. No politics. No fluff.
• Top-tier team. You’ll work with proven operators, product thinkers, and creatives.
• Not one path. Yours. We support all kinds of growth: leadership, depth, and breadth, allowing you to choose how far and where to go.
• Above-market salary with an ambitious performance-based bonus system.
• Unlimited vacation & sick leave.
• Apple gear, because we don’t believe in slow laptops or slow ambition.
• Company-paid lunches (because hungry brains don’t build great stuff).

About the Company

We are Rist Labs-a cofounding studio that turns bold ideas into ethical, AI-powered B2C ventures. You build the product-we handle the rest. We've launched 4 real-world EdTech and personal growth products across Tier-1, LatAm, Europe, and Ukraine.

What we’ve co-built

• Mate academy-helped 5,000+ people break into tech.
• Aligned-AI-powered personal coach.
• Noot-AI health companion.
• Kodree-80% practice-based skills platform.

Read more about Rist Labs.