Head of Influencer Marketing - Letaido

Location: Palo Alto, CA, US | Cambridge, MA, US

Employment Type: Full-time

Experience Level: Senior

Work Location Type: On-site

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About Letaido

Letaido is an AI teammate for marketing teams. Not a chatbot that answers questions, an agent with its own workspace, that does the work: pulls the data, builds the tool, writes the report, ships the page, and keeps it running on a schedule.

It’s built inside Ahrefs, which gives it something almost no AI product has: fifteen years of web crawling infrastructure, petabytes of first-party index data, and no investors setting the timeline.

We are Ahrefs, a bootstrapped company that builds SEO and marketing tools used by hundreds of thousands of professionals worldwide. We’ve been profitable and independent for fifteen years, which means we answer to our users rather than to investors.

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About the Position

We are seeking a Head of Influencer Marketing to build Letaido’s influencer program from the ground up. This role involves identifying and engaging with influencers, building relationships, and creating a sustainable influencer program.

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Responsibilities

• Identify and engage with influencers, focusing on SEOs, marketing practitioners, AI and tech creators, and newsletter/podcast people.
• Use Ahrefs’ data to initiate conversations with influencers, offering them valuable insights and data.
• Conduct outbound outreach at a high volume, ensuring each message is personalized and valuable.
• Design the influencer program, including partner rewards, expectations, and performance metrics.
• Manage the program mechanics, including onboarding, briefing, affiliate terms, and timely payments.
• Build a standing roster of influencers and provide incentives for them to stay engaged.
• Negotiate placements and positions for influencers in various content formats.
• Define and report on program metrics, focusing on signups and referral traffic.
• Use Letaido to research potential partners and provide feedback to the team.

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Requirements

• Proven experience in building an influencer, creator, or affiliate program from scratch.
• Strong outbound marketing skills with a track record of successful outreach.
• Ability to write personalized and compelling outreach messages.
• Experience in evaluating influencers based on audience trust rather than follower count.
• Knowledge of the commercial aspects of influencer marketing, including rates, commissions, and partnership value.
• Understanding of the difference between sponsorship and relationship-building.
• Preference for owning results rather than managing a calendar of unproductive calls.
• Willingness to be the sole functionary for the program initially.
• Desire to work in a small, in-person team environment.

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Nice to Have

• Familiarity with the SEO, marketing, or AI tooling creator scene.
• Experience pitching to journalists as well as creators.
• Opinions on the practical uses of AI agents and LLM tooling.
• Experience running an affiliate or referral program.
• Experience in developer tools, marketing tools, or products sold to practitioners.

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We Offer

• An influencer program to build from scratch, with the authority to run it.
• Access to fifteen years of crawl data and an AI-visibility dataset.
• Direct line to the Head of Letaido for quick decision-making.
• Daily use of Letaido and direct access to the development team.
• Annual company retreat (usually skiing).
• Conference and learning budget.
• A well-equipped office with lunch provided.

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About the Company

We are Ahrefs, a company that builds SEO tools and educational materials to help digital marketing professionals succeed. Our marketing team is small, allowing for significant contributions to the company’s success.

We value marketers who can work independently, conduct their own research, and enjoy running experiments. Our motto is "first do it, then do it right, then do it better."

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Join Ahrefs

Make an impact with a team that ships and cares. Apply for this job and be part of a company that values innovation and impact.

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Hiring Process

1. Apply: Submit your application on our careers site.
2. Recruiter Call: Learn more about Ahrefs, our teams, culture, and get hints on the process.
3. Assignment: Complete a real work assignment from the team you’d join.
4. Team Interviews: Meet your future colleagues in one or two interviews.
5. Offer: No further rounds, just look forward to joining the team!

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