About the Position

We are seeking a Head of Marketing with 2+ years of experience to lead our product marketing strategies and optimize performance across channels.

Responsibilities

Develop, adjust, and execute product marketing strategies aligned with business goals
Define OKRs / KPIs for the team and monitor their execution
Participate in planning, allocation, and scaling of marketing budgets
Implement new practices and traffic channels in product marketing
Manage all traffic channels. Each direction has dedicated specialists - your role is to communicate with them, set the strategic direction, and solve global operational challenges. Optimize and track performance across channels: Target, SMM, CPC, Retention, SEO, Brand/PR
Scale effective performance funnels and launch new hypotheses
Maintain internal communication within the marketing team and ensure cross-team collaboration
Define optimal product promotion strategies, maximize conversion and user retention rates
Participate in hiring, onboarding, and development of marketing team members, and oversee their performance
Work with VIP / Whale user segments
Conduct market research and competitor analysis

Proactiveness, a structured approach to work, and high self-organization
2+ years of experience as a Head of Marketing
1+ year of experience working with Western markets
Deep understanding of product marketing principles
Theoretical or hands-on knowledge of core marketing channels: Paid Social, PPC, SEO, SMM, Retention
Strong leadership and management skills
English proficiency at B1–B2+ level (spoken and written)
Focus on achieving measurable results and making data-driven decisions
Strong analytical skills, structured thinking, and a constructive decision-making approach