Head of Marketing

About the Position

Hi! We’re Applyft, a product IT company building mobile and web solutions for millions of users. Starting our path with Geozilla, we’ve grown into an ecosystem of 6 products. Our portfolio spans across several niches: Family Safety, Parental control, and AI Spheres.

We’re looking for a Head of Marketing to strengthen our Performance & Creative Marketing teams and drive the global scaling of our products.

Responsibilities

• Own all paid acquisition across every unit and network (Google, Meta, TikTok, AppLovin, etc.), on both Web and App
• Own the technical marketing setup end to end - events, attribution, MMP, analytics - and keep it reliable
• Lead, mentor, and develop the marketing unit team
• Manage budgets and deliver against ROI/ROAS targets
• Partner cross-functionally to unblock measurement, creative, and monetization work

Requirements

• Hands-on expertise across all major paid channels - Google (Search/PPC, UAC/App campaigns, PMax, Demand Gen), Meta (Advantage+, CAPI), TikTok, AppLovin, and other ad networks
• Proven ability to run UA on both Web and App
• Experience in mobile subscription apps
• Experience managing teams of 5+ specialists
• Strong technical command of the measurement layer: event setup, attribution logic, MMPs (AppsFlyer), analytics (GA4, Amplitude, BigQuery), GTM/GTG, Enhanced Conversions, and CAPI
• iOS privacy-era measurement: SKAdNetwork/SKAN, AdAttributionKit, and consent/privacy frameworks
• Bidding and budget allocation strategy - value-based/tROAS and smart bidding, plus splitting and scaling budget across channels and units
• Incrementality and holdout testing - geo-lift, incrementality tests
• Solid grasp of subscription economics - LTV/pLTV, ROAS/ROI targeting
• Comfortable with data analysis (SQL, cohorts, dashboards)
• Ability to manage large budgets

Nice to Have

• Track record of building marketing automation or internal tooling
• Comfort using AI tools in marketing/analytics workflow
• Experience owning both technical measurement setup and the team that acts on it
• Cross-functional partnership experience

We Offer

• Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world.
• Health taking care program: We provide Health insurance, mental health support (psychologist compensation), sport compensation, and 20 paid sick days.
• Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees, we also provide Ecoflow.
• Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special events.
• Knowledge sharing: We are glad to share our knowledge and experience in our internal events.
• English Lessons: We provide corporate English lessons to support your professional and personal growth.
• Professional Development: Annual learning budget for courses, training, certifications, and conferences.
• Public Holidays: You receive days off according to the official public holidays of your country of residence.
• Coworking Compensation (Ukraine): We provide coworking space compensation for employees located in Ukraine.

Hiring Process

Recruitment Screen 👉 Tech interview 👉 Final interview 👉 Reference check 👉 Job Offer

Apply now