Head of Marketing Department

Remote work

Full-time/Part-time

English level: B2

About the Position

Привет! Меня зовут Алина, я HR агентства Имарис.

На просторах job-сайтов 1000 вакансий… а как же понять, что именно эта “та самая” с которой будет “magic”, сотни интересных проектов и тот самый коллектив мечты?

Сейчас расскажу) Текста будет много, но ты точно узнаешь нас лучше)

Надеюсь ты прочитаешь и в конце пришлешь нам свое CV 🙂

What We Offer:

Interesting and diverse projects.
Clear tasks and transparent processes.
Flexible schedule – the main focus is on results and completed tasks. The schedule depends on the format of our cooperation. If full-time, it's an 8-hour workday with a 1-hour break (you decide when the break is), most of the team starts at 9/10 AM. If part-time, we need to understand when you are available and can communicate on work-related issues, but the main focus remains on results and completed tasks.
Open communication with management, we freely express our wishes/ideas/feedback and communicate openly with colleagues. There is no “boss” to fear.
We are on a first-name basis, without formality and with a sense of humor.
A cohesive team – everyone you work with is responsible, open, progressive, and friendly.
Financial stability – timely salary payments (no delays in 8 years of the agency).
Official employment, 24 paid vacation days, 5 paid sick days.
We follow the state calendar, so weekends and holidays are clear and transparent.
Annual salary review.
Financial support in various life situations: wedding, childbirth, death of a loved one, or urgent treatment – we will always support. Company assistance of 10,000 UAH. There is also the possibility of installment payment for personal needs.
Work ONLINE, so whether you work in the kitchen, in bed, or on the beach – it's your choice.
We encourage the development of our employees, so we pay 50% of external training, workshops, and conferences.
No bureaucracy, decisions are made quickly. Everyone has a voice – any idea of yours will be heard, and if it is relevant, we will implement it.
We celebrate corporate events (at least 2 per year), birthdays, work anniversaries, professional holidays, and love to give gifts. You can see more about our corporate life here – Instagram
Important!!! We consider both part-time and full-time cooperation.

Responsibilities

Conduct an advertising audit.
Audit and, if necessary, repackage the agency's core services: SEO, PPC, targeted advertising.
Develop and implement a marketing and digital strategy.
Build a marketing and lead generation system.
Provide the agency with the number of leads necessary for selling to new clients.
Regularly increase the client base on Upwork.
Develop a strategy for retaining regular clients.
Develop KPIs for marketing and internet marketing.
Prepare a unified marketing report (plan/fact/dynamics): monthly/quarterly/annual.
Form a monthly marketing budget.
Conduct an NPS measurement and contribute to its increase.
Manage the marketing department and subordinate marketer, and if necessary, involve staff specialists such as SEO specialist, PPC specialist, targetologist, designer.
Communicate with the sales department, monitor constant dynamics.

Requirements

Demanding attitude towards yourself and others.
Independence and systematic approach: you plan your time, can make decisions, and take responsibility for them.
Proactivity and initiative, you are our driving force.
Analytical mindset and love for numbers. Marketing is about numbers, not just good articles and content, we need justification for our actions based on figures.
Results-oriented: this is a key quality of a marketing manager. It implies the ability to focus on end goals and achievements, as well as the ability to define and measure key performance indicators (KPIs).
Relevant education in marketing will be an advantage, and we understand that this is not a guarantee of 100% success, so courses and specialized training are suitable.
Successful work experience in B2B marketing (IT – outsource / digital agencies) for at least 3 years. We need someone who will guide colleagues, including subordinate marketers, so experience and a clear understanding of where and why we are going is necessary.
Experience in strategic planning and data analysis: the ability to develop effective marketing strategies and campaigns based on data analysis.
Practical skills in digital marketing: knowledge of various aspects of digital marketing, including SEO (search engine optimization), SEM (search engine marketing), social media, content marketing, email marketing.
Project management skills: a marketing manager must be able to effectively manage multiple projects simultaneously, set task priorities, monitor compliance with deadlines and budgets.
Experience in team management (task setting, monitoring their execution, analyzing results). You will manage marketers and technical specialists, it is necessary not just to "give advice" but to guide, correct, and analyze joint actions.
Communication skills and ability to work in a team: it is important to be able to communicate effectively both within the team and with clients or partners. This also includes presentation and persuasion skills.
Creative approach and innovative thinking: the ability to generate new ideas and apply innovative approaches in marketing.
Continuous development in marketing and internet marketing. We work in an extremely dynamic field, so continuous development is a must.
Fluency in English (spoken and written) at least at the Intermediate level. We work with the foreign market, so language is a necessity.

Nice to Have

Analytical Thinking
Data Analysis
Innovation
Continuous Learning

Our Hiring Process

The hiring process takes place in several stages (online, usually on Google-meet):

Initial interview with the HR manager.
Test task (aimed at understanding your thought process and sequence of actions) and receiving recommendations.
Final interview with the manager.
Decision making: receiving an offer and agreeing on the start date.

Yes, this process may take 1-1.5 weeks, we carefully select each team member, as we are focused on long-term cooperation and not looking for someone for 2-3 or 4 months.

A cover letter and the financial expectations indicated in it are mandatory elements of the application. This is how I understand that you have read the vacancy.

About the Team

In our team, there are currently 19 wonderful people. We work exclusively online (our office is in Kharkiv and is currently not working). Everyone has a clear and known schedule, there is a common business hour (when everyone is 200% available), we work and communicate in Task-Manager and Telegram. Colleagues are friendly and will help if necessary.

Although we are online, we still try to maintain communication: we periodically meet in Kharkiv offline and regularly have coffee breaks together.

Contact Us

Darya Babiyanska,

HR Manager at Imaris

For inquiries:

Email: [email protected]
Phone: +38 (097) 478 27 77

Office Locations:

Kyiv, Ukraine, Volodymyrska St, 10
Kharkiv, Ukraine, V. Stus St, 9a (office 202)

Interested in the vacancy?

Fill out the consultation form.

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Head of Marketing Department

Tech Stack

Job Description, Responsibilities & Requirements