About the Position

Head of Marketing (F/M/X)

Berlin, DE - On-site

FULL_TIME

Marketing

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About Us

At ablefy, we believe that everyone can turn their passion into a profession. With ablefy.io, we provide coaches, consultants, creators, and entrepreneurs with everything they need to sell digital products online – simply and efficiently. Over 70,000 entrepreneurs already trust us to build their businesses.

Since 2015, we have grown to become the number one platform in the German-speaking region. Courses, memberships, payments, e-ticketing – all in one system. We handle the operational workload, so you can focus on your business.

This is where you come in.

Our mission: to develop software that supports everyone in starting, running, and scaling a successful digital business – without limits. This mission is supported by our high-performance principles, which are crucial to our success:

Radical Collaboration
Constructive Confrontation
Adaptive Implementation
Collective Ambition
Continuous Professional Development
Empathetic Leadership

About the Role

Strategy Meets Daily Execution

We are not looking for a pure strategist who delegates work. Your team consists of 3 people. This means: You bring the strategic direction, smartly manage partners, and get your hands dirty in daily tasks – smartly, by building AI systems that work for you.

Key Focus Areas

1. Demand Generation (Focus: MQLs & Pipeline)

Paid Media: Manage performance strategy for Meta & Google Ads – including close management of the external paid agency.
Content, SEO & GEO: Build and manage a content engine with a clear focus on SEO and Generative Engine Optimization (GEO).
Channels: Establish YouTube & video formats as a sustainable channel.

2. Product & Lifecycle Marketing (Focus: Campaign Revenue)

Go-To-Market: Develop and fully implement GTM concepts for upcoming product launches.
Nurturing & Onboarding: Set up and optimize email marketing and automation paths for long-tail accounts.
Collaboration: Close collaboration with the CSM team for joint support and scaling of customer segments.

3. Brand, Organic & Events (Focus: Touchpoints, Reach & MQLs)

Event Strategy: Comprehensive event management – from presence at major industry conferences (sponsoring, speaking, trade fair booths) to organizing compact event series for and with the sales team.
Organic & Social: Hands-on management of Instagram & social media channels.
Value Proposition: Refine messaging, positioning, and tone of voice directly in the market.

First 90 Days (Concrete Roadmap)

In the first 3 months, you will gradually take over the following topics in close collaboration:

Deep Dive Content & AI-Infrastructure: Onboarding and setting up an AI infrastructure for scalable content production.
GTM Product Launches: Create, plan, and own upcoming product launches.
SEO / GEO Boost: Optimize website content for search engines and AI engines.
Organic Social: Take over Instagram & social media channels.
Paid Performance: Manage and lead paid Meta campaigns with Robin, Emilio, and the agency.
Google Ads: Set up and scale Google Ads as a performance channel (with agency support).
Email Marketing: Optimize email nurturing & onboarding funnels for long-tail accounts.
Event Management: Manage large conference setups and organize initial small event series with the sales team.

Your Profile

Marketing All-Rounder: Experience in B2B SaaS or Fintech with a growth mindset. You bring strategy but are not afraid of operational implementation in a small team.
Growth & Learning Mindset: Open to feedback, close guidance and sparring at the beginning, and the willingness to iterate quickly.
AI-First Thinking: You naturally use AI tools (prompting, content, workflows) to multiply the output of a 3-person team.
Management & Execution: You can manage external agencies (paid) based on KPIs but also handle content, social, and lifecycle tasks yourself in a scientifically sound and competitive manner.
Languages: Fluent in German and English.

What You Get

Competitive salary, performance-based and uncapped.
30 vacation days.
Responsibility from day one. No onboarding limbo.
Access to the biggest events and personalities in the DACH region's creator economy.
Insider knowledge of how successful digital businesses really work.
Individual coaching and training that truly suits you.
Free public transport ticket.
Employee discounts (fitness, shopping, and more).
Company pension plan with up to 30% employer contribution.
A team that takes you seriously as a person, not just as a headcount.

AI at ablefy

We are an AI-oriented company. This is not just a buzzword exercise. AI is the way we build, learn, and progress. Those who work here use intelligent technology not as a tool, but as a way of working.

Diversity & Inclusion

At ablefy, differences are not a footnote, they are the main point. Different personalities, backgrounds, and perspectives make us better. We do not tolerate discrimination. We mean it seriously.

Not every qualification on this list is mandatory. If the role appeals to you and you believe you can make our team better, apply.