Head of Marketing - Kinvel

About the Position

Head of Marketing - Kinvel

Колись хтось будував Duolingo з нуля. Хтось писав перший рядок коду, придумував перший урок, знаходив першого користувача.

Ми зараз тут і запускаємо новий бізнес в середині венчур білдера SKELAR.

У світі понад 1,8 мільярда людей вивчають іноземні мови, але менше ніж 10% здатні говорити ними вільно. Ми починаємо будувати середовище інтерактивної комунікації - AI Language Tutor - щоб говорити і робити помилки без страху осуду.

Наша мета - побудувати продукт, що навчатиметься разом з користувачем - збиратиме дані про нього, персоналізувати підхід і мотивувати до нових кроків. Ми не віримо в універсальні підходи до навчання, але знаємо, що алгоритми допоможуть користувачу навчатися in his own way of learning. І (нарешті) результативно.

Цей продукт ще потрібно побудувати. Тож якщо будувати щось з нуля - це про тебе, давай робити це разом!

Що варто знати про SKELAR? Це венчур-білдер - іншими словами, компанія, яка будує компанії. З нами фаундери створюють consumer-бізнеси, які стають лідерами на глобальних ринках EdTech, Mental health, Petcare, FashionTech та інших.

Скеларівці будують tech-продукти, які здобувають відзнаки від Product Hunt, The Webby Awards та отримують тисячі позитивних відгуків на TrustPilot. Загалом tech-продуктами наших бізнесів користуються 10+ млн людей у світі.

Усе завдяки сильним командам, бо наші спеціалісти - це ключова цінність SKELAR.

Для професійної реалізації ми створили середовище з експертизою та необмеженими можливостями - і шукаємо тих, хто прагне викликів.

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Responsibilities

• Strategy Development: Building go-to-market and growth strategies from scratch - selecting channels, positioning, messaging, and pricing in synergy with the Product Manager.
• Hands-on Launch: At the start, you will personally launch and optimize the first advertising campaigns (focus on Meta) and validate channels before delegating them to the team.
• Unit Economics and Analytics: Responsibility for key growth metrics (CAC, LTV, ROAS), building marketing analytics and attribution from scratch.
• Budget Management: Full responsibility for the marketing budget - from planning to finding opportunities for aggressive but profitable scaling.
• Creative Funnel: Establishing a system for producing performance creatives with the Creative Marketing Manager and Motion Designer - from hypothesis to iteration based on data.
• Hypothesis Testing: Continuous cycle of A/B tests at all funnel levels - creatives, landing pages, onboarding, offers, pricing.
• Team Building: Hiring, onboarding, managing, and developing the marketing team as the product grows.

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Requirements

• Experience: 5+ years in performance/growth marketing of B2C products, with 2+ years in a leadership role (Head of Marketing, Growth Lead, Marketing Lead).
• Scaling Experience: Proven cases of product growth - you can show with numbers how your decisions have impacted business results.
• Expertise in Paid Acquisition: Deep practical understanding of Meta Ads (mandatory) and experience with other channels (Google Ads, TikTok Ads, ASA).
• Analytical Mindset: You are fluent in unit economics, can build financial models for traffic ROI, and make decisions based on data, not intuition.
• Management Experience: You have already hired, developed, and managed a marketing team - and can prove your ability to build processes and people.
• English Language: Level B2+ or higher - the product is oriented towards the global market, so messaging, creatives, and competitor research will be in English.
• Startup Mindset: You understand that the ideal strategy is worse than a working campaign that brings users today. Ready to work hands-on, take risks, and be responsible for the result.

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Nice to Have

• Experience in growing mobile apps with a subscription monetization model.
• Understanding of EdTech or AI products.
• Experience in launching products in the USA market and working with English-speaking audiences.
• Experience with mobile attribution and analytics (AppsFlyer, Adjust, RevenueCat, Amplitude, etc.).
• Experience in building organic channels (ASO, content, influencers) in addition to paid.
• Previous experience in early-stage startups and launching products from 0 to 1.

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We Offer

• SKELAR Platform: Operational core of the venture builder, helping founders move faster from zero to one. Teams focus on the product while the Platform team handles Legal, Finance, HR, Admin, Talent Acquisition, Employer Branding, IT, and more.
• Network and Knowledge Sharing: Our colleagues include co-founders who have launched multiple businesses and top specialists in the market. We have access to the necessary expertise at our fingertips.
• Exclusive Domain Education: We have created our own training programs for teammates to choose from - from a 2-month school for novice managers to intensives on AI and professional clubs for development and product management.
• Impact on Systemic Support for Ukraine: We have the SKELAR foundation, created by SKELAR employees, through which we implement important social projects. For example, we founded the first accelerator for veterans in Europe and are creating a platform for supporting veterans at the state level.
• Ecosystem for Productive Work: We have created inspiring spaces for SKELAR employees - with their own gym, climbing wall, green zones Bali, and libraries. In spaces where service, safety, and comfort are synchronized with the pace of team growth, we get a wow experience and work more efficiently.
• Care for Daily Comfort: Breakfasts, lunches, access to sports training in Kyiv or partial compensation for classes in Warsaw, medical insurance, paid business trips if the role requires them, corporate discounts from partners.

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About the Company

Більше розповімо на нашій зустрічі-знайомстві.

Запрошуємо будувати the next big everything у SKELAR разом!