Head of Marketing (m/f/d)

About the Position

Head of Marketing (m/f/d)

Limehome delivers stays guests love. Your mission: turn that love into loyalty, and make returning guests our strongest growth engine.

Responsibilities

• Make Limehome memorable: Turn a great, comfortable stay into a reason for guests to choose us again the next time they travel.
• Own and further develop our retention and repeat-guest strategy, using customer insight, segmentation, CRM, messaging, incentives, and experimentation to understand what really brings guests back, and turn those insights into growth.
• Set the marketing direction for Limehome and translate company strategy and targets into a clear, focused roadmap for the team, with existing customers at its core.
• Decide where we invest time, budget, and energy, and resolve competing priorities so the team works on what moves the needle.
• Lead, develop, and empower the Marketing team, giving specialists clear goals, ownership, and the support they need to succeed.
• Shape both our digital and physical product together with Product, Operations, and Tech, so that every touchpoint, from booking to check-out, gives guests a reason to stay with us again.
• Oversee and continuously improve our marketing tech stack across CRM, automation, personalization, data, and measurement to power a seamless, personalized guest journey.

Requirements

• 6+ years of experience in Marketing, Growth, or a comparable consumer-focused role, including several years leading teams.
• A proven track record of setting direction, making clear prioritization calls, and driving a team from strategy to measurable impact.
• Strong experience in retention, CRM, and building long-term customer relationships in a consumer business, ideally in hospitality, travel, or another fast-growing environment.
• A broad, hands-on understanding of the full marketing tech stack, including CRM, automation, personalization, analytics, and attribution.
• A strong instinct for customer behavior, combined with a rigorous, data-driven test-and-learn mindset.
• Experience working cross-functionally with Product and Operations to influence the customer experience beyond classic marketing channels.
• The leadership presence and commercial judgment to run the Marketing function and get its disciplines working together.

We Offer

• Hybrid Office Model: Flexible and empowering work environment - you can choose to work 100% from our office or partially from home and the office.
• Visa & Language Support: Support during your visa process and with learning German on every language level after passing your probation period.
• Relocation Support: Financial support for your move to Munich if you live further away than 300km from our office.
• Oneteam: Transparent company culture with team stand-ups, regular All-Hands, and suite events (Summer, Wiesn, Christmas).
• Growth and Development: Constant feedback, peer reviews, and exchanges with a focus on your development.
• Limitless Learning: Possibility to choose an external development format to help you reach your full potential without budget limits.
• Workation: Chance to work twice per year for up to 4 weeks from a different country in the European Union.
• Sabbatical: Possibility for a 3-month sabbatical after 1.5 years with Limehome for travel, spending time with friends, or volunteering.
• Everything for our Limehomies: Focus on your physical wellbeing (Urban Sports Club), mental wellbeing (Nilo.health), staycations in one of our beautiful Limehomes, and many more suite benefits.

About the Company

Limehome is a leading tech-enabled operator in the hospitality industry offering functional, design accommodations across Europe. Using proprietary technology, Limehome delivers comfortable and convenient stays with a seamless digital guest experience for business and leisure travelers. Our vision is to be the first choice in travel for everyone, everywhere. By now, our portfolio consists of more than 10,000 apartments and hotel rooms under contract across 150 cities in 13 European countries.