Head of Marketing (m/f/d)
Primary stack
Nice to have's
Job description
About the Position
Head of Marketing (m/f/d)
Location: Karlsruhe, Baden-Württemberg, DE
Type: Full-time, Permanent
About the Company
Nesto Software GmbH is revolutionizing the hospitality industry with our AI-powered operating system for restaurants. Our product is already in use by over 3,000 restaurants across Europe, including brands like McDonald’s, L’Osteria, and Lagardère. We aim to make the hospitality and service industry more efficient, transparent, and sustainable through data-driven, AI-powered processes.
Why Nesto - why now?
With €11M in new growth funding, Nesto is entering its next phase of growth. We are looking for a Head of Marketing to help build our marketing function from the ground up - from product positioning and content to pricing, sales enablement, and brand. This is an opportunity to grow with the company and help build the future of workforce management for the hospitality industry across Europe.
Responsibilities
- Demand Generation & Marketing Strategy: Build out Nesto's marketing flywheel, set KPIs, and run our ABM, SEO, and LinkedIn Ads programs.
- Lead Product Marketing: Own product positioning and messaging, and act as the connective tissue between Sales and Product/Engineering.
- Build Our Content Engine: Stand up blog, newsletter, whitepapers, and PR/corporate communications.
- Shape Our Brand: Help refine our ICP and build a clear, consistent messaging framework.
- Own Pricing & Packaging: Translate our good/better/best structure into market-facing packaging that clearly communicates our unique value and differentiates us from competition.
- Enable Our Sales Team: Build the content and tools Account Executives need as the sales team scales rapidly.
- Drive Customer Marketing: Develop case studies, references, and retention/expansion messaging.
- Own Events & Visibility: Lead our events strategy and define how we invest in trade shows, associations, local marketing, etc.
- Support International Expansion: Contribute market entry and follow-on analyses as we expand across Europe.
Requirements
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Personality:
- You're a great fit if you not only master marketing but can inspire people and want to actively shape our company.
- You take ownership and stand by decisions, even when they're uncomfortable.
- You enjoy building from scratch and connecting the dots between product, sales, and customers.
- You bring passion, energy, and positive persistence.
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Experience:
- Track record building and scaling B2B SaaS marketing functions, ideally in hospitality, restaurant tech, or another vertical SaaS category.
- 5-8+ years of experience in marketing, including time in marketing leadership roles.
- Experience leading marketing teams while also building marketing functions yourself.
- Strong product marketing background, with the ability to translate a complex AI-driven product into clear, compelling positioning.
- Experience building brand and content.
- Comfortable building positioning, content, and enablement materials personally.
- Experience operating in the DACH market strongly preferred.
- Fluent in German and business-level English.
- Experience using AI tools in marketing.
What This Role Is NOT
- Not a campaign executor waiting for a brief. You won't just run ads and measure CTRs. You'll own product positioning, pricing, sales enablement, and brand - the full spectrum of what makes marketing a growth engine in a scaling SaaS company.
- Not a role with a ready-made playbook. You're not stepping into an established marketing team with existing processes. You'll build the entire function from scratch - strategy, content engine, demand gen, events - with direct access to the CEO and real ownership over the outcome.
- Not a silo between Sales and Product. If you see marketing as a department that works in isolation, this isn't for you. You'll be the connective tissue between Product, Sales, and customers - translating a complex AI product into clear positioning that actually moves deals forward.
We Offer
- Trust-based vacation
- Flexible working hours in a modern office building
- Option to work remotely
- A company culture built on trust
- Opportunity to take responsibility and shape our marketing function from the ground up
Contact Us
Do you have any questions about the job posting? Feel free to contact us:
Bianca Scharpf
[email protected]
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