Head of Marketing

About the Position

We’re looking for a Head of Marketing who will take full ownership of our marketing function and lead marketing across two strategic directions: Honeycomb Software as a service-based software development company and beezi.ai - our own AI-powered product for enterprises. This is a key leadership role with a strong product launch and go-to-market focus. You’ll be responsible for building and executing marketing strategy from scratch, launching beezi.ai to the market, and at the same time supporting and strengthening our service business positioning.

Responsibilities

Product Marketing (beezi.ai)

• Own the go-to-market strategy for beezi.ai
• Define product positioning, ICPs, value propositions, and messaging
• Plan and execute the product launch (content, campaigns, distribution)
• Build demand generation for the product (LinkedIn, email, partnerships, etc.)
• Work closely with product, engineering, and sales to align roadmap and messaging
• Track product marketing performance and iterate based on data

Service Marketing (Honeycomb Software)

• Audit, rebuild, and execute marketing strategy for Honeycomb Software
• Strengthen company positioning as a service vendor and employer brand
• Generate inbound leads and support outbound efforts
• Support sales with presentations, proposals, case studies, and pitch materials
• Participate in presale calls to improve value propositions

Team & Operations

• Review, manage, and grow the internal marketing team (currently: two Content Managers and Graphic Designer)
• Coordinate external contractors or agencies when needed
• Set priorities, goals, and KPIs for the marketing team
• Monitor performance using analytics and adjust strategy accordingly
• Plan and support marketing activities around events, webinars, and conferences

Requirements

• 5+ years of experience in B2B marketing
• 3+ years of experience in an IT services or product company
• Experience launching or scaling a product (startup or internal product is a big plus)
• Strong understanding of go-to-market and product marketing
• Strong understanding of the AI market landscape, including trends, competitive positioning, buyer behavior, and emerging opportunities in AI products for enterprises
• Proven experience building partner ecosystems and developing reseller/channel partnerships to support product growth and distribution
• Strategic mindset with a hands-on execution approach
• Experience working closely with founders, product, and sales teams
• Strong sales enablement skills (decks, case studies, whitepapers, messaging)
• Experience with content, brand, and demand generation marketing
• Hands-on experience with marketing tools (HubSpot or similar)
• Data-driven approach, familiarity with analytics tools
• Experience working with US and European markets
• Upper-Intermediate or higher level of English

Nice to Have

• Experience marketing AI, SaaS, or developer-focused products
• Experience building marketing from scratch or during early product stages
• Experience with account-based marketing (ABM)
• Background in service companies that later launched their own product

We Offer

• Full ownership of marketing strategy and execution
• Opportunity to launch and scale your own product inside an established company
• Direct influence on company growth and product success
• Freedom to build your ideal marketing team and processes
• Flexible working hours and remote-friendly setup
• Competitive compensation and long-term growth opportunities

About the Company

Honeycomb Software is an innovative software company that develops digital products for startups and online businesses. We are experts at understanding the client’s vision and needs, be it in application development and/or UX/UI design. We know how to listen, analyze, and build appealingly clean and highly functional products. Our systematic and professional approach allows us to create a wide range of digital products. We excel both in building brand-new systems and taking care of the code developed by others. Our services cover the full product life-cycle (functional analysis, UX, design, architecture, development, manual and automated testing, DevOps, and maintenance).

Honeycomb Software has been a trailblazer in advocating for the integration of AI into business practices. We are pleased to see that our efforts are yielding positive results. We are excited to share that The Manifest has recognized us as one of the top AI companies, based on reviews and evaluations. The Manifest is a company listing website that features top firms and connects them with brands that need their skills to complete upcoming and ongoing projects. They do this by combining their feedback-based review system with customer service-focused awards. This implies that when a company is featured in The Manifest’s curated lists, it distinguishes itself by outperforming the majority of its industry peers in client satisfaction. This approach serves to level the playing field, enabling small and medium enterprises (SMEs) to compete effectively against well-established brands equipped with substantial marketing budgets.