Head of Marketing Unit (CEE & DACH) (m/w/d)

About the Position

Softprom is hiring a Head of Marketing Unit (m/w/d) for the CEE & DACH markets-a leadership role focused on expanding brand awareness, partner demand, and vendor marketing in Europe. In this strategic and hands-on role, you will build the European marketing unit from the ground up, coordinate go-to-market plans with global IT manufacturers, and manage regional campaigns across seven European countries.

Work format: Fully remote from any EU country, with regional travel.

Responsibilities

• Develop and implement the annual marketing strategy for European markets (Poland, Czech Republic, Hungary, Romania, Bulgaria, Germany, and Austria).
• Manage vendor marketing programs: Align goals, apply for and utilize MDF and co-marketing budgets, and provide ROMI reporting.
• Plan and execute the regional event calendar: Partner meetings, industry conferences, and joint events with manufacturers.
• Lead a Europe-wide event marketer and manage external service providers and agencies.
• Coordinate the creation of localized marketing assets, landing pages, email workflows in HubSpot, and social media campaigns.
• Build and segment the European B2B partner database in HubSpot, nurture campaigns, and hand over qualified leads to the sales team.
• Manage and optimize regional digital campaigns (LinkedIn Ads, Google Ads, Meta Ads) independently and in collaboration with HQ.
• Track marketing performance, lead attribution (MQL to SQL), and budget utilization in the CRM.

Requirements

• At least 5 years of experience in B2B IT marketing, with at least 2 years in channel sales (distributor, system integrator, or IT manufacturer).
• Proven success in budget planning and management of manufacturer MDF and co-marketing budgets.
• Experience in organizing partner events in Europe and participating in industry trade shows.
• Practical expertise with HubSpot or similar CRM systems: campaigns, attribution, reporting, landing pages, and email marketing.
• Experience in independently managing agencies and production service providers within the approved budget.
• Experience in implementing and optimizing paid digital campaigns, particularly LinkedIn Ads.
• Fluent English skills (C1 / Advanced).
• Routine use of AI tools in daily work for copywriting, analysis, and process automation.
• Residence in an EU country and willingness to travel in the region.

Nice to Have

• Fluent German skills (at least B2).
• Polish or other CEE language skills.
• Practical experience in configuring AI agents or automated workflow scenarios.

We Offer

• Building the European marketing unit of Softprom from the ground up, supported by HQ resources and the company's 27 years of market expertise.
• Positioning solutions from global IT market leaders in seven European markets.
• Fully remote work from any EU country, combined with travel to events and manufacturer headquarters.
• High level of autonomy in strategy selection and marketing tool deployment with a clear ROI focus.

Please send your resume to [email protected]. Be sure to include the job title and your salary expectations.

About the Company

Softprom is a Value-Added IT Distributor, founded in 1999, with headquarters in Vienna. The company operates in 33 countries-Austria, Germany, and Central and Eastern Europe, the Caucasus, and Central Asia-working with over 120 global technology manufacturers and offering 1200+ IT solutions in five business areas: Cybersecurity, Cloud Services, IT Infrastructure, Security Systems, CAD, and Graphics.