Job Description, Responsibilities & Requirements
About the Position
Noble Life is a premium lifestyle and tourism company based in Dubai, specializing in crafting unforgettable moments for discerning travelers. We are seeking a Head of Performance Marketing to lead our marketing strategy and drive business growth in Dubai, UAE.
About the Role
Head of Performance Marketing (CMO-level)
Location: Dubai, UAE (on-site)
Noble Life is a profitable travel & experiences business operating in the UAE. The company owns and operates real offline assets (desert safari, dinner cruises, buggy experiences) and is building a marketplace model on top of these products.
Marketing is already active and revenue-generating through multiple external agencies. The next phase is to centralize the function, ensure transparency in unit economics, and build an internal team accountable for measurable results.
In this role, you will take ownership of marketing performance and its contribution to overall business growth. This is a CMO-level position with strategic and operational responsibility.
Responsibilities
- Take full ownership of marketing performance and growth targets.
- Centralize and manage external agencies across performance marketing, SEO, content, PR, and brand.
- Develop and execute a comprehensive marketing strategy aligned with business objectives.
- Own marketing budgets, channel prioritization, and resource allocation.
- Define KPIs for agencies, evaluate performance, and make data-driven decisions on scaling and optimization.
- Design and build the internal marketing team structure and hiring roadmap.
- Collaborate closely with the CEO and executive team as a strategic partner in business growth.
Requirements
- Core Skills:
- Proven experience in Marketing Strategy, Performance Marketing, and Budget Management.
- Strong understanding of CAC, LTV, ROMI, and channel efficiency.
- Experience managing substantial marketing budgets and coordinating multiple agencies simultaneously.
- Ability to challenge agencies and make decisions grounded in data.
- Secondary Skills:
- Broad marketing expertise across SEO, Content Marketing, PR, Brand Management, and Lifecycle Marketing.
- Experience building or strong motivation to build and lead an internal marketing team.
- Experience Level:
- Senior marketing leader at the level of Head of Marketing / Head of Growth / CMO.
- Location:
- Based in or ready to relocate to the UAE.
We Offer
- Opportunity to lead a high-impact role in a premium lifestyle and tourism company.
- Work in a dynamic and growing business environment.
- Collaborate with a talented and driven executive team.
About the Company
Noble Life is a premium lifestyle and tourism company based in Dubai, specializing in crafting unforgettable moments for discerning travelers. We believe that true luxury lies in authenticity, personalization, and seamless service - whether exploring the desert under the stars, sailing the coastline aboard a private yacht, or celebrating a special occasion at one of our exclusive venues.
If this role aligns with your experience, we look forward to receiving your CV.