Head of Performance Marketing

About the Position

We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience. We are now expanding into Arab countries and Europe, enhancing content quality, and rolling out new features to keep users hooked. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen.

About your role: This is your opportunity to take full ownership of marketing strategy, budgets, and growth for a global product that already ranks among the top in its niche. You will lead the charge toward $1.2M monthly marketing spend, driving impact across acquisition, retention, and monetization in Tier-1 markets. This role is for someone who thrives in dynamic environments, builds data-driven strategies, and knows exactly how to turn great creatives and hypotheses into measurable business results.

Know someone perfect for this role? Recommend a candidate and receive a $4000 bonus!

Responsibilities

• Lead strategic product marketing: develop and execute a comprehensive growth strategy
• Scale the product to a monthly budget of $1,200,000 within defined KPIs
• Build a traffic and product-marketing hypothesis roadmap to improve marketing metrics through continuous experimentation
• Coordinate and manage a cross-functional team (UAM, Creative, ASO, PMM) to achieve KPI
• Establish testing frameworks, scaling rules, and control systems for CPA and ROI
• Lead, hire, and grow your team - hold 1:1s, performance reviews, and expand the department

Requirements

• Performance Marketing
• Data-driven Strategies
• Marketing Metrics

Nice to Have

• Creative Marketing
• Team Management
• Cross-functional Coordination

We Offer

• Competitive salary: $12,000 - $15,000 per month
• Opportunity to work in one of the following locations: Kyiv, Ukraine; Berlin, Germany; Dubai, United Arab Emirates; London, United Kingdom; or remotely

About the Company

Join our mission to bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. Be part of a passionate, expert team that is expanding globally and innovating continuously.