Head of Performance Marketing - Letaido

About the Position

We are seeking a Head of Performance Marketing for Letaido to own paid acquisition, strategy, and measurement. This role is based in Palo Alto or Cambridge, MA, and requires on-site work.

About Letaido

Letaido is an AI teammate for marketing teams. Not a chatbot that answers questions, but an agent with its own workspace, that does the work: pulls the data, builds the tool, writes the report, ships the page, and keeps it running on a schedule.

Ask it for a content gap analysis and it queries Ahrefs directly. Ask it to track competitor ads and it builds you an app for that and keeps it updated. It connects to the systems marketers already live in HubSpot, Slack, Notion, Google Ads, Search Console, Stripe and around fifty others, and it can stand up a public site or an internal dashboard without a developer.

It’s built inside Ahrefs, which gives it something almost no AI product has: fifteen years of web crawling infrastructure, petabytes of first-party index data, and no investors setting the timeline.

We are Ahrefs, a bootstrapped company that builds SEO and marketing tools used by hundreds of thousands of professionals worldwide. We’ve been profitable and independent for fifteen years, which means we answer to our users rather than to investors.

Responsibilities

• Own paid acquisition end to end - channel strategy, budget allocation, targeting, creative direction, and measurement.
• Build a real audience thesis. Who’s worth paying to reach, what they already believe, and what would change their mind. Then test whether you’re right.
• Run creative as a system, not a series of one-offs. Maintain a library of hooks and angles, brief against evidence rather than instinct, and keep a testing cadence that produces answers instead of opinions.
• Own the measurement honestly. CAC, payback, incrementality - and the judgement to tell a channel that’s genuinely working from one that’s taking credit for demand we already had.
• Pull the rest of the company into the ad account. Content, product marketing, partnerships, support, and the product team all hold raw material that makes ads better. Your job is to find it and use it.
• Feed learnings back out. What converts in paid is evidence about positioning, and the rest of marketing should hear it.
• Decide when not to spend. We’re bootstrapped, so the money is real and stopping something is as valuable as scaling it.
• Use Letaido to build your own reporting and analysis, and tell the team where it falls short.

Requirements

• You’ve built a paid programme from scratch rather than optimizing one you inherited, and you can show what it cost and what it returned.
• You’re genuinely analytical. You can pull the data yourself, spot the thing that doesn’t add up, and explain what it means without a dashboard doing the talking.
• You have strong creative instincts and can brief them. You know why an ad worked, not just that it did.
• You’ve killed a channel that looked good on a dashboard, and can explain how you knew.
• You work well across teams. The best inputs to paid come from people who don’t report to you, and you’d rather borrow a good idea than protect a budget.
• You’re comfortable being hands-on in the platforms for a while, and comfortable that the money is finite.
• You want to be in a room with the team. This is a small group doing early-stage work, and that goes better in person.

Bonus

• Experience marketing developer tools, marketing tools, or anything sold to practitioners.
• You’ve worked with AI agents or LLM tooling seriously enough to have opinions about where they’re genuinely useful.
• You’ve run paid for a self-serve product as well as a sales-assisted one.
• You can build your own reporting rather than wait for someone else’s.
• You’ve worked with creators, communities, or newsletters as paid channels, not just the big platforms.

We Offer

• A channel to build from scratch, and the authority to run it your way.
• Direct line to the Head of Letaido - small team, few layers, quick decisions.
• The data and tooling of a fifteen-year-old SEO company behind an early-stage product.
• Colleagues worth borrowing from - content, video, product marketing, and partnerships all in the same building.
• Daily use of the thing you’re marketing, and a direct line to the people building it.
• Annual company retreat (usually skiing).
• Conference and learning budget.
• A properly equipped office, and lunch on us.

Location: Palo Alto or Cambridge (MA) - on-site.

Ahrefs does not engage with agencies or third-party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know!