Head of Performance Marketing - Letaido

Location: Palo Alto, CA, US | Cambridge, MA, US

Employment Type: Full-time

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About Letaido

Letaido is an AI teammate for marketing teams. It's not just a chatbot but an agent with its own workspace, capable of pulling data, building tools, writing reports, and more. Built inside Ahrefs, Letaido leverages fifteen years of web crawling infrastructure and petabytes of first-party index data.

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About the Position

We are seeking a Head of Performance Marketing for Letaido to lead our paid acquisition strategies and creative direction from the ground up. This role is pivotal in defining our marketing strategy, budget allocation, targeting, creative direction, and measurement.

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Responsibilities

• Own paid acquisition end to end: channel strategy, budget allocation, targeting, creative direction, and measurement.
• Build a real audience thesis: Identify who’s worth reaching, understand their beliefs, and determine what would change their mind. Test your hypotheses.
• Run creative as a system: Maintain a library of hooks and angles, brief against evidence rather than instinct, and keep a testing cadence.
• Own the measurement: Understand CAC, payback, incrementality, and the ability to distinguish between genuinely working channels and those taking credit for existing demand.
• Pull the rest of the company into the ad account: Leverage content, product marketing, partnerships, support, and the product team to enhance ad performance.
• Feed learnings back out: Share what converts in paid to inform positioning and the rest of marketing.
• Decide when not to spend: Given our bootstrapped nature, stopping something is as valuable as scaling it.
• Use Letaido for reporting and analysis: Identify where it falls short and communicate this to the team.

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Requirements

• Experience building a paid program from scratch.
• Genuinely analytical with the ability to pull and interpret data.
• Strong creative instincts and the ability to brief them effectively.
• Experience killing a channel that looked good on a dashboard and explaining why.
• Ability to work well across teams and borrow good ideas.
• Comfortable being hands-on in the platforms and understanding the finite nature of the budget.
• Desire to be in a room with the team, as this is a small group doing early-stage work.

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Nice to Have

• Experience marketing developer tools, marketing tools, or anything sold to practitioners.
• Experience with AI agents or LLM tooling.
• Experience running paid for both self-serve and sales-assisted products.
• Ability to build your own reporting.
• Experience with creators, communities, or newsletters as paid channels.

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We Offer

• A channel to build from scratch and the authority to run it your way.
• Direct line to the Head of Letaido - small team, few layers, quick decisions.
• The data and tooling of a fifteen-year-old SEO company behind an early-stage product.
• Colleagues worth borrowing from - content, video, product marketing, and partnerships all in the same building.
• Daily use of the product you’re marketing and a direct line to the people building it.
• Annual company retreat (usually skiing).
• Conference and learning budget.
• A properly equipped office and lunch on us.

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About the Company

We are Ahrefs, a bootstrapped company that builds SEO and marketing tools used by hundreds of thousands of professionals worldwide. We’ve been profitable and independent for fifteen years, which means we answer to our users rather than to investors.

Our marketing team is small for a company our size, so you’ll be well-placed to make sizable contributions to the company’s success instead of being a small cog in a giant machine where your work hardly ever gets noticed.

We value marketers who can figure things out independently, do their own research, and enjoy running crazy experiments. Our motto is: first do it, then do it right, then do it better.

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