Head of Product Marketing

About the Position

Head of Product Marketing

📍Eindhoven HQ (3 days in office) | 🗓️ 40hrs per week

We didn't become Europe's leading e-commerce shipping platform by playing it safe. Sendcloud powers 30,000+ online retailers, marketplaces, and fulfillment companies. Helping them ship smarter, grow faster, and actually get shit done for their customers. Boring logistics? Not here. We're building the platform that solves shipping, at scale, globally!

Product Marketing at Sendcloud sits at the heart of how we grow - connecting the platform we build to the merchants who depend on it. As Head of Product Marketing, you will define how our products reach the market, how customers realize their full value, and how we use AI and data to do both at scale. This is a rare opportunity to own positioning, pricing, go-to-market, and customer lifecycle under one roof - and to build a team that sets the commercial standard for a platform used by tens of thousands of businesses across Europe.

Responsibilities

• Define and own Sendcloud's positioning, messaging, and value propositions across products, markets, and customer segments - keeping them sharp as we scale.
• Lead go-to-market strategy and execution for new products, features, and strategic initiatives, from early framing through to launch and iteration.
• Own pricing and packaging, ensuring our commercial offering reflects customer value and drives revenue growth.
• Build and run customer marketing programmes that increase adoption, drive expansion, and reduce churn - across onboarding, lifecycle, and advocacy.
• Turn market, customer, and competitor insights into actionable input for product strategy and sales enablement.
• Equip Sales and Customer Success with the messaging, tools, and content they need to win and grow accounts.
• Drive AI and automation adoption within the team to increase output quality, speed, and personalization at scale.
• Lead, develop, and hire a high-performing Product and Customer Marketing team.

Requirements

• Personally
  • You think in systems, leverage, and scalable growth - you're not just solving today's problem, you're building the capability that makes tomorrow easier.
  • You are highly execution-oriented and comfortable rolling up your sleeves: strategy means nothing until it ships.
  • You thrive in fast-moving environments and find energy in building teams, processes, and new capabilities from the ground up.
• Professionally
  • 8+ years of experience in Product Marketing, Customer Marketing or a related B2B SaaS discipline.
  • Proven track record leading product positioning, go-to-market execution, pricing, packaging, and customer growth initiatives.
  • Experience building and developing high-performing marketing teams.
  • Strong understanding of SaaS growth models, customer lifecycle marketing, and product-led growth principles.
  • Hands-on experience leveraging AI, automation, and data to improve marketing effectiveness and scale impact.
  • Excellent communication and stakeholder management skills - you can align a room of engineers, salespeople, and executives around a single narrative.

We Offer

• Salary: Starting from €90,000 annually, incl. an 8% holiday allowance, plus management bonus.
• Brain Benefits: €2,000 learning budget · Courses, certifications & conferences · Growth in an international team
• Time Benefits: 28 days of paid vacations per year · Extra day off on your birthday · Swap public holidays for meaningful ones
• Sabbatical Benefits: 4 weeks fully paid every 3 years
• Home Benefits: Flexible hybrid model (3+ days/week in office) · €500 home office budget
• Body Benefits: Company gym · Free lunch every Monday · Fresh fruit · Barista coffee
• Travel Benefits: Monthly commuting allowance
• Future Benefits: Pension scheme · Employee discount programs
• Vibe Benefits: Dog-friendly office · After-hours drinks at the Sendcloud Bar

About the Company

Sendcloud is Europe's leading e-commerce shipping platform, powering 30,000+ online retailers, marketplaces, and fulfillment companies. We are committed to building a platform that solves shipping, at scale, globally. Our values are centered around being open, honest, and transparent, embracing growth and change, and having fun while we work hard.