Head of Product Marketing

About the Position

We are seeking a Head of Product Marketing to join our core Marketing team at Improvado, a leading Enterprise Data Platform for Marketers.

Company Description

Improvado is committed to Empowering marketing teams to make business decisions through data simplification. Today, data lives in many different siloes and business users need to rely on scarce technical resources in order to get the answers they need to do their job effectively. Improvado is changing that.

Our Culture

At Improvado, we are extremely curious, open, and hard-working. We value diversified experience and opinion and we know that makes us greater than the sum of our parts. We are looking for great people who want to grow and develop fast, personally and professionally, and Improvado offers that collaborative high-growth environment. Our HQ is in California with offices globally.

The Product

Improvado’s product is an Enterprise Data Platform for Marketers, Data Analysts, and Strategists that allows you to easily aggregate data from 250+ marketing platforms like Google and Facebook, into one place, transform that data into the format you need, and visualize that data in your platform of choice. We automate up to 90% of manual work related to reporting and uncover large revenue-generating opportunities for your Marketing teams that are hidden amongst the data. Improvado’s ability to process large amounts of data at high speeds enables us to help and customize solutions for Enterprise Brands more than anyone in the market. Today, some of our partners are Mattel, ATB Financial, illy Cafe, Monster Energy, ASUS, HIMS, etc.

Responsibilities

• Own executive relationships across sales, marketing, product, and strategy to shape Improvado’s go-to-market efforts and corporate direction
• Lead all cross-functional stakeholders (sales, product management, marketing, enablement, strategy) to launch new products and capabilities
• Work closely with the CSO, and team, to evolve the pricing and packaging strategy to maximize growth opportunities and increase the customer lifetime value
• Steer strategic analyst relations initiatives, including briefings, presentations, and events to effectively communicate Improvado’s product capabilities, vision, and roadmap
• Continuously develop core product marketing deliverables, including positioning, core messaging, naming, sales tools and collateral, case studies, and revenue enablement, in service of winning deals
• Shape our competitive position in the market by delivering win/loss reporting, representing the voice of the customers/influencers, and providing market intelligence to other functions
• Sit at the center of revenue enablement and content creation, working in collaboration and driving strong relationships between product marketing and sales, web, growth, product management, customer, and corporate marketing
• Serve as a thought leader, storyteller, and spokesperson to bring corporate positioning and product roadmap/innovation to life
• Create product positioning and messaging for Improvado’s products, services, and solutions.
• Build the strategy and drive the execution of product launches and partnerships, including pricing, packaging, positioning, etc.
• Create sales tools and collateral including presentations, datasheets, case studies, demo videos, and white papers. Train and support Improvado’s global sales team and channel partners to articulate product positioning and advantages.
• Partner with the Improvado demand generation and global marketing teams to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness with key enterprise buyers.

Requirements

• 7+ years of product marketing experience for a B2B SaaS organization that targets a primarily enterprise customer base. The ideal candidate will have experience either working with data-driven solutions targeting marketing and product buyers at both executives, managers and users.
• 5+ years of experience in MarTech/AdTech and Marketing Analytics Space
• A people-focused leader with a proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives
• Proven experience launching new products and growing to a mature business
• Track record of delivering impactful sales enablement content and programs
• Experience creating and evolving world-class competitive intelligence programs
• Proven ability to lead teams driving product marketing including positioning and messaging development and different content types for different audiences and channels
• Ability to lead by example, motivate and mentor teams with strong executive presentation skills
• Experience in managing large product roll-outs to existing customers and partners and in existing and new markets
• Strong internal customer focus with desire to learn all aspects of the business
• High level of discipline, attention to detail, and ability to meet deadlines in a fast-paced environment while still maintaining a high-level of accuracy
• Strong written and verbal communication and interpersonal skills
• Team-player and positive attitude, eager to do more and help out, views challenging situations as opportunities
• Self-motivated, proactive, and able to work with minimal supervision

Nice to Have

• Competitive Intelligence
• Thought Leadership
• Content Creation
• Team Leadership
• Strategic Planning

We Offer

• Competitive salary
• Opportunity to work in a high-growth environment
• Collaborative and innovative company culture
• Global presence with offices in California and other locations

About the Company

Improvado is an Equal Opportunity Employer. All your information will be kept confidential according to EEO guidelines.

Job Location

California, United States

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