About the Position

We are seeking a Head of Retail Relationships to lead our sales team across the UK, EU, and LATAM regions, based in Limassol, Cyprus.

Please note that we will only be able to accept candidates who have the appropriate rights and documentation for employment in Cyprus.

About Axi

Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread Betting. Our business has evolved into a world-class, multifaceted brokerage with offices across six regions. Through continuous investment in innovative trading technology, Axi delivers a comprehensive trading experience for retail, professional and institutional clients around the world.

Responsibilities

Sales Leadership & Performance

Lead and develop a high-performing, multi-lingual sales team across acquisition, retention, and account management.
Set targets, KPIs, and performance standards through regular coaching, pipeline reviews, 1:1s, and performance management.
Build effective sales processes, playbooks, incentive structures, and team development plans.
Foster a culture of accountability, collaboration, integrity, and continuous improvement.

Client Growth & Retention

Drive FTD, net deposit, revenue, and active-client growth across the UK, EU, and LATAM.
Develop acquisition, outbound, retention, and reactivation strategies across Retail, High Value, SME/Institutional, and White Label segments.
Use client and CRM insights to improve conversion, retention, reactivation, and lifetime value.
Partner with Marketing, Onboarding, CX, and other teams to improve lead quality, onboarding, and the overall client experience.

Partner & Commercial Management

Develop and manage IB, affiliate, and White Label partnerships across key markets.
Identify and onboard strategic partners and negotiate commercial terms within approved frameworks.
Monitor partner performance, quality, ROI, and regulatory compliance.
Represent Axi at relevant industry events, expos, and partner meetings.

KPIs, Reporting & Commercial Operations

Establish and monitor KPIs covering leads, conversion, FTDs, net deposits, revenue, trading activity, retention, reactivation, and client activity.
Maintain strong CRM discipline, sales reporting, and forecasting.
Manage team budgets, cost of acquisition, and contribution to regional P&L.
Use CRM, telephony, and BI tools to identify opportunities and continuously improve sales performance.

Risk, Compliance & Client Outcomes

Ensure sales activity complies with applicable FCA, CySEC/MiFID II, ESMA, and international regulatory requirements.
Ensure correct client entity, cross-border servicing, financial promotions, appropriateness, and risk requirements are followed.
Promote fair, clear, and compliant client communications and good client outcomes.
Work closely with Compliance, Risk, and other stakeholders on complaints, AML/CTF, vulnerable clients, and regulatory matters.

Requirements

Experience

8+ years’ sales experience within online CFD/FX brokerage.
5+ years’ experience leading and managing sales teams across acquisition and retention.
Proven achievement of FTD, net deposit, and revenue targets.
Experience within FCA- and CySEC-regulated environments; LATAM experience is highly desirable.
Proven experience managing IB, affiliate, and White Label networks.
Experience building sales processes, KPI frameworks, and team structures across multiple jurisdictions.

Product & Market Knowledge

Strong knowledge of CFDs and leveraged products across FX, indices, commodities, shares, and crypto where permitted.
Strong understanding of margin, leverage, spreads, swaps, and execution models.
Experience with MetaTrader 4/5 and CRM, telephony, BI, and sales analytics tools.
Understanding of retail trader behavior, client lifecycle economics, CPA, LTV, churn, and reactivation.

Regulatory & Commercial

Strong knowledge of FCA, MiFID II, ESMA/CySEC, and AML/CTF requirements.
CySEC Advanced Certification, or willingness to obtain it within six months.
Strong commercial, negotiation, forecasting, and stakeholder management skills.
Experience managing budgets and contributing to P&L performance.

Leadership & Communication

Hands-on, visible leader with a strong coaching and performance-management approach.
Proven ability to build engaged, high-performing, and diverse teams.
Strong communication, influencing, and stakeholder management skills.
High level of integrity and sound commercial and ethical judgment.
Comfortable working across multi-lingual, multi-cultural, and fast-paced environments.

Languages & Education

Fluent English is required.
Spanish and/or Portuguese is highly desirable; additional European languages are an advantage.
Degree in Business, Finance, Economics, or a related field, or equivalent professional experience.

Nice to Have

Experience working across LATAM markets.
Experience managing complex IB, affiliate, and White Label partner networks.
Additional European or regional language skills.
Experience operating in a multi-jurisdictional, regulated CFD/FX environment.

We Offer

Competitive salary with an attractive performance-based incentive structure.
Extensive learning and development opportunities, including professional training, certifications, and personal development.
Private Health Insurance.
21 days annual leave, plus study, volunteer, and sick leave.
Hybrid working environment.
Team-building experiences and company events.
Opportunity to lead and develop an established Business Development team.
Clear career progression opportunities into broader Commercial leadership positions.
Join a collaborative, entrepreneurial, and internationally recognized fintech organization.

Axi's Interview Journey

Talent Acquisition Interview (45 minutes)
Hiring Manager Interview (60 minutes)
Final Interview (60 minutes)

Note: Our organization works with recruitment agencies on a pre-approved basis only. A recruitment agency that wishes to submit candidate profiles or resumes for consideration must obtain prior written consent from our talent acquisition team. We do not accept unsolicited resumes from recruitment agencies, and we will not be responsible for any fees related to unsolicited resumes. Should we receive an unsolicited resume from a recruitment agency that does not have prior written consent, we will not be responsible for the payment of any fees related to the recruitment of the candidate represented in the unsolicited resume.

At Axi, we prioritize creating a workplace that upholds fairness and respect for all. We encourage every individual within our community to contribute towards a culture where everyone feels a sense of belonging and is treated with the dignity they deserve. We make all employment-related decisions-whether in hiring, compensation, training, performance reviews, or termination-based on merit and without bias, ensuring equal opportunities for everyone. We consciously work to identify and overcome any unconscious biases, with a commitment to fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued.

Head of Retail Relationships

Job description