Head of SEO

About the Position

We are currently seeking a Head of SEO to lead our SEO strategy in the iGaming niche, focusing on organic traffic growth and team management. The role involves building and scaling a full-fledged SEO department, managing budgets, and ensuring strategic growth.

Responsibilities

• Strategy and Development: Develop full-cycle strategies (Tier-1/2/3), launch new directions from scratch, and scale existing ones. Balance between monetization and hypothesis testing. Build a promotion system for branded, cross-branded, and non-branded queries.
• Team Management: Build, train, and mentor a high-performance SEO team (10–30+ specialists, including Team Leads). Set tasks, distribute responsibilities, implement KPI/OKR, and create autonomous processes.
• Technical SEO and Infrastructure: Manage site launches, technical SEO, architecture, localization, content, and indexing. Conduct technical audits, optimize internal linking and micro-markup. Manage link-building strategies (white-hat, outreach, PBN, custom methods). Remove sites from Google sanctions and ensure resilience to algorithm updates.
• Budgets, Analytics, and Innovations: Manage budgets, assess risks and growth potential. Monitor and optimize metrics: traffic, positions, conversions, retention, FTD, ROI. Actively implement AI tools in SEO, content, and analytics.
• Cross-Functional Interaction: Collaborate with development, product, design, marketing, and analytics for maximum organic growth. Directly collaborate with founders as business partners of the direction.

Requirements

• 5+ years of SEO experience and at least 2 years in Head/Lead positions in iGaming.
• Experience managing a team of 10+ specialists and building departments from scratch.
• Successful cases in Gambling / Betting / Casino in highly competitive markets.
• Full SEO cycle: technical base, semantics, content strategies, link-building.
• Expertise in Affiliate, Review, Parasite SEO, and multi-domain structures.
• Experience in restoring sites after Google updates and removing filters.
• Proficiency in tools: Ahrefs, Semrush, Screaming Frog, Netpeak Spider, GA4, GSC, Looker Studio.
• Expertise in branded, cross-branded, and non-branded query strategies.
• Practical experience implementing AI tools in SEO processes.
• SEO budget management.

Soft Skills

• Analytical Thinking
• Strategic Thinking
• Team Building
• Critical Thinking
• Result-Oriented (ROI)

We Offer

• 29 days off and 17 sick days
• Flexible working hours (9/11 - 18/20)
• NGM Care – Personal budget for education and health, increasing with years
• Telegram bot for managing benefits
• Tax compensation (100%) and financial reporting
• Modern tech kit
• Regular performance reviews and clear career path

About the Company

Ready to take the lead in SEO? Click "Apply" and let’s talk!

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