About the Position

We are seeking a Head of B2B Marketing to lead our marketing strategy and team in Kyiv, focusing on B2B e-commerce.

Responsibilities

Marketing Strategy: Develop and implement B2B strategies to attract, activate, and retain clients (micro, small, and medium e-commerce).
Big Data & CRM: Segment existing databases, build trigger chains, and launch effective cross-sales.
Team Building: Hire, onboard, and lead an in-house team of specialists (CRM/Retention, Analytics, Performance, Content, Design).
Analytics and Infrastructure: Implement end-to-end analytics, integrate marketing with CRM systems and product analytics.
Product Marketing: Conduct research, analyze merchant pain points, and participate in the development and launch of new fintech products and integrations.
B2B Lead Generation: Launch and optimize channels to attract new merchants outside the current base (Performance, SEO, thought leaders, professional communities).
Partnerships and Referral Programs: Launch loyalty programs, collaborate with CRM systems, website builders, and business schools.

Experience in the role of Head of Marketing, Marketing Lead, or Senior Product/CRM Marketer for 3-5 years in the Fintech, B2B SaaS, E-commerce, or large retail platforms.
Experience in developing and implementing marketing strategies in the B2B segment.
Experience with databases and understanding of CRM marketing architecture (segmentation, cohort analysis, RFM, LTV, CAC), understanding and experience with marketing analytics (MQL, SQL, CAC, ROI, conversions), experience with implementing analytics tools.
Practical experience in building a marketing team and managing budgets based on ROMI.
Focus on numbers and business metrics (Data-driven approach) rather than just "reach and creativity".
Experience in launching comprehensive digital campaigns and managing lead generation and marketing funnels.
Experience in building marketing and sales interactions.
Experience in project management and cross-functional teams.
Systems thinking and business results orientation in uncertain conditions.

Understanding of how "Nova Poshta" logistics (TTN, cash on delivery) works from a seller's perspective.
Experience with local CRMs for e-commerce.
Understanding of the specifics of the Ukrainian e-commerce market and the needs of small businesses.

Work in an innovative company in the FinTech segment.
Opportunity to work in a hybrid format.
Care for your mental and physical health (health insurance, psychologist consultations, corporate sports communities).
Training and development (English lessons, courses, and training for professional growth).
Meetings with famous speakers in the Corporate Club.
Mentorship program and support for each new employee.
Opportunity to showcase your talents and influence business development on a company-wide scale.

Head of B2B Marketing