Inbound Marketing Manager/Lead

About the Position

Join Empat Jobs, where empathy meets engineering - and where your impact truly matters. We are looking for an Inbound Marketing Manager/Lead to join our team. If you're tired of owning "strategy" on paper but executing someone else's checklist in reality, this role offers actual ownership of channels, processes, experiments, and outcomes. Be the reason the right clients find us first!

Responsibilities

• Own the company's inbound acquisition layer across external platforms and directories (Clutch, GoodFirms, TechBehemoths, DesignRush, etc.);
• Turn these platforms into a predictable lead source by improving visibility, positioning, and overall performance;
• Identify, launch, and scale new inbound channels (Capterra, Trustpilot, Crunchbase);
• Own conversion optimization across all inbound channels - landing pages, messaging alignment, A/B testing;
• Ensure each acquisition source has a tailored conversion path, not generic routing;
• Define and maintain channel attribution model (first-touch, multi-touch, or hybrid);
• Track CAC, LTV, and conversion rates by channel and segment;
• Build dashboards for inbound performance and experiment tracking;
• Create a feedback loop between sales outcomes and marketing inputs.

Requirements

• English level: B2 or higher (both written and spoken);
• Experience with inbound lead generation platforms (Clutch, TechBehemoths, G2, GoodFirms, etc.);
• Strong analytical mindset - comfortable with data, attribution models, and unit economics;
• Experience with AI tools;
• Experience working in an outsourcing company;
• Proactive mindset and ability to multitask.

Nice to Have

• Hands-on experience with A/B testing and CRO;
• Familiarity with paid acquisition or SEO as supporting channels;

We Offer

• Competitive compensation with performance-based incentives tied to your individual impact and business outcomes;
• Real ownership - drive initiatives end-to-end, make independent decisions, and be accountable for results in your domain;
• Influence that goes beyond your role - contribute to strategic initiatives, cross-functional planning, and how we grow as a company;
• Mentorship and knowledge sharing - both ways: you'll learn from experienced colleagues and have room to share your expertise;
• Modern tools, structured development programs, workshops;
• English courses tailored for business communication;
• Clear career path with transparent promotion criteria;
• A culture built on empathy, trust, and openness - where initiative is encouraged, feedback is honest, and people actually care about each other;
• Hybrid work model with an office in central Kyiv;
• Medical insurance, paid vacation, sick leave, team events, and corporate presents.

About the Company

Join Empat Jobs, where empathy meets engineering - and where your impact truly matters.