Influence Manager (Insta/Gambling)

About the Position

We are looking for an experienced Influence Manager for Instagram and gambling to join our team. Responsible for influencer marketing strategies and campaign performance.

Responsibilities

• Influencer Marketing: Search and purchase gambling influencers on Instagram/Telegram.
• Integration: Launch UGC, Stories, and Reels integrations.
• Testing System: Build a system for quick tests (5–10 weekly).
• Optimization: Optimize CPL and FTD.
• Tracking: Work with promo codes, UTM tags, tracking, and anti-fraud control.
• Compliance: Monitor compliance and advertising restrictions in various GEOs.
• Performance Analysis: Analyze performance metrics and scale profitable campaigns.

Requirements

• Minimum 1 year of experience in influencer marketing or Instagram traffic purchasing.
• Experience in the gambling/high-risk industry.
• Knowledge of Instagram algorithms and anti-ban approaches.
• Experience with UGC creations and audience warming strategies.
• Ability to analyze engagement rate, fake followers, and Ads Library.
• Experience working with CPA networks.
• Understanding of the funnel: Story → Landing → Registration → FTD.
• English proficiency at B2 level or higher.

Nice to Have

• Experience working with Telegram gambling communities.
• Knowledge of betting/gambling advertising rules in different GEOs.
• Experience in influencer T&C control.

Tasks for the First Month

• Create a longlist of 50–80 accounts on Instagram/YouTube/Facebook/Telegram in the gambling/crypto niche.
• Launch at least 5 test placements (Stories/Reels).
• Configure UTM tags, pixels, and promo codes.
• Prepare a rate table and expected metrics.
• Develop a regular reporting template.

We Offer

• Competitive compensation system: fixed base + bonuses for results.
• Direct impact on revenue and traffic growth (FTD-focused model).
• Opportunity to build and scale the influencer marketing department from scratch.
• High level of autonomy and independence in decision-making.
• Dynamic testing environment with real budgets and minimal bureaucracy.
• Work in an experienced performance team in the Crypto & iGaming industry.
• Work with international GEOs and highly competitive markets.
• Remote work format with a flexible approach to processes.
• Opportunity to grow into a Team Lead/Head of Influencer Marketing role based on results.

About the Company

[Company description if present]