Influencer Marketing Specialist (BetterMe Store)

About the Position

Influencer Marketing Specialist (BetterMe Store)

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About us:

BetterMe - an all-in-one well-being ecosystem empowering millions to become better - physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.

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Responsibilities

• Identify, onboard, and build strong relationships with fitness professionals, UGC creators, and lifestyle influencers to produce high-quality UGC for social media campaigns - including outreach, sourcing, and negotiating collaboration terms and contracts.
• Develop detailed UGC briefs and moodboards focused on product usage, workout routines, or styling & visual aesthetics to promote BetterMe Store products across key platforms.
• Analyze the effectiveness of influencer campaigns and UGC content, leveraging a data-driven approach to optimize future strategies and initiate improvements.
• Continuously monitor market trends, viral formats, and best practices within the health, wellness, and fashion / athleisure industries, bringing fresh, innovative ideas to the team.

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Requirements

• 1+ years of experience in influencer marketing, UGC with a strong focus on content and storytelling (experience with the US market is a plus).
• Hands-on experience with creator/influencer outreach - sourcing, negotiating terms, and managing contracts.
• Proven experience in executing influencer campaigns and driving measurable results on Instagram and TikTok, with a solid understanding of performance marketing metrics to evaluate campaign effectiveness.
• Strong communication, negotiation, and project management skills for effective collaboration with creators and internal teams.
• Deep understanding of either the fitness & wellness space (workouts, routines, product usage) or fashion & styling (visual storytelling, aesthetics).
• Ability to craft compelling scripts, briefs, and ad concepts (hooks & CTAs) tailored to the target audience.
• Familiarity with TikTok & Instagram content: platform-native formats, creative approaches, and what makes content perform.
• Fluent English proficiency.
• Experience with affiliate platforms (e.g., ShopMy) is a plus.

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We Offer

• A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
• Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
• Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
• Flexible work format. Choose what works best for you - office, remote, or hybrid.
• Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities - everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.
• Health insurance & corporate doctor.
• Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
• Support for sports events. We cover entry fees and encourage the team to compete and participate together.
• Modern equipment. We provide new hardware and everything you need for productive work.
• Legal & finance support. Experienced lawyers and financial specialists are always there to help - from documents to personal consultations.

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About the Company

Find more about us on social media platforms: Instagram, LinkedIn.